Kids
‘Lost In Time’ episode gets ‘SpongeBob Squarepants’ its highest ratings ever
MUMBAI: The sponge squeezed out a huge night of ratings in the US. Nick US’ show SpongeBob SquarePants aired the episode Lost In Time on 20 February.
The half-hour special episode marked the highest-rated program on all TV with kids aged 2 to11 for the year behind the Super Bowl, and the highest-rated play on all of Nickelodeon since 2001.
Lost In Time was the highest-rated episode of SpongeBob ever with kids since it launched in 1999. The episode scored triple digit increases among all demographics. SpongeBob triumphed with kids 6 to 11, averaging a 18.1/3.6 millionK6-11, up 197 per cent versus year-ago levels. Among kids 2 to 11, the special averaged a 16.1/5.2 million K2-11, up 176 per cent versus last year’s like time period.
With Tweens 9 to 14, the sponge squeezed a 223 per cent increase over last year, earning a 12.4/2.5 million T9-14. And 8.6 million total viewers (P2+) tuned-in to watch SpongeBob in his time traveling adventure (up +209% versus last year), marking the most watched President’s Day ever on Nick.
SpongeBob embarked on an outrageous journey when he is transported to the Middle Ages in Lost in Time. After a freak jousting accident at a medieval- themed restaurant, SpongeBob and Patrick find themselves in a historic version of Bikini Bottom where they are mistaken for great knights. The duo is then entrusted with the daunting task of saving King Krabs’ daughter, Princess Pearl, from the clutches of the evil wizard, Lord Plankton.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
