DTH
Loral feels DTH policy still not `investor friendly’
NEW DELHI: Loral Skynet, subsidiary of the US-based Loral Space & Communications, is now targeting India with its IP-led services and feels that the country’s DTH regulations are still not investor-friendly.
“The (DTH) regulations are still not friendly enough to attract big time investment, though the business opportunities are big here,” Loral Skynet senior executive vice-president (business operations) Richard H. Currier told indiantelevision.com.
Speaking on the sidelines of the ongoing 13th Convergence India 2005, Currier felt that too many licence restrictions stopped India from realising its full potential in the convergence sector of telecom, IT and broadcast.
“Ideally, there should be one licence, which should allow the service provider to provide an array of services across several segments,” Currier said, while pointing out that he’s understanding of the Indian laws are “limited.”
When pointed out that the sector regulator, Telecom Regulatory Authority of India, is working towards a unified licencing regime, envisaging what Currier was referring to, he said that it would be better for the country if the policy decisions were taken quickly.
Loral Skynet has built a global network that offers a broad array of solutions to meet communications needs, combining the power of geo-synchronous satellites positioned in space with high-speed terrestrial fiber on earth. By using broadcast technology, Skynet seamlessly transports high-quality data, voice and video content for television programming, telephony, business communications, high-quality audio, broadband, and
Internet connectivity.
According to Currier, if one licence allowed a platform/service provider to extend a host of services, including DTH, then various combinations could be offered to consumers, which would make for viable business propositions too.
While accepting that Loral had abandoned its active role in the DTH arena in India, which was evident in the mid to late 1990s, Currier said that Skynet’s Bangalore sales office is on the lookout for business opportunities here.
“We do have a small team here offering various Internet-led products at the moment,” Currier said. But he admitted that business has been slow to come by in India.
Loral Skynet’s advantages are that it positions itself as a one-vendor solution provider from space-segment purchase to network configuration to equipment installation to ongoing maintenance.
Having a global presence, Skynet can deliver data, voice and video anywhere in the world over an infrastructure that combines a satellite fleet, VSAT networks and fiber connectivity.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
