iWorld
Locomotive Global Media appoints Kanupriya A Iyer as head of business affairs and senior producer
Mumbai: With a focus on developing, producing, and distributing content for India and across the globe, Locomotive Global Media, an international production company based in Mumbai, has strengthened its senior leadership team by appointing Kanupriya A Iyer as head of business affairs and senior producer. Kanupriya’s appointment is with immediate effect.
In her new role, Kanupriya will work closely with Sunder Aaron to set up and lead Locomotive Global Media’s film division as well as oversee all business operations. Locomotive Global Media is growing rapidly with an ambitious roster of projects in active development. Iyer will be responsible for driving the company’s growth through all aspects of content development and production, which are required to scale up the company’s position and meet its objective to become the leading content production company in India.
Kanupriya joins Locomotive Global Media from Colour Yellow Productions, where she worked as a co-producer and played a pivotal role in identifying content that matched the brand’s ethos. During her tenure there, she presided over successful releases such as “Tanu Weds Manu Returns,” “Manmarziyaan,” “Newton” and “Tumbbad.” She now brings to LGM her 12 years of experience in the Indian entertainment industry, both as a management executive and a producer. Kanupriya combines her sharp business acumen with a belief that the world can be changed, one film at a time. Her in-depth expertise in content and business development makes Kanupriya a key asset for Locomotive Global Media.
Speaking on the new appointment, Locomotive Global co-founder Sunder Aaron said, “We are delighted to welcome Kanupriya to our leadership team. She is a unique executive talent whose knowledge and expertise in the film business will enable us to immediately make a splash in the feature business. Our ambition is to produce content that has an impact both in India and the globe, and Kanupriya will no doubt help us achieve that and fast.”
Commenting on her appointment, Locomotive Global Media head-business affairs and senior producer Kanupriya A Iyer said, “I feel a sense of pride as a part of the team at Locomotive Global. The collective ethos of creating world-class content along with building a company with integrity and passion really spoke to me. Sunder is a wonderful leader who encourages unique voices. I’m ready to help add value with my experience in development, production, and distribution to set up clutter-breaking films and television content.”
iWorld
Bullet microdrama app crosses 10 million downloads on Play Store
Top shows clock millions of views as platform expands across 7 languages
MUMBAI: Short, sharp and shooting ahead, Bullet microdrama app is proving that in the age of shrinking attention spans, brevity isn’t just the soul of wit, it’s the engine of growth. The platform has crossed 10 million downloads on the Google Play Store, marking a significant milestone as microdramas carve out a firm space in India’s fast-evolving digital entertainment ecosystem. The surge reflects a growing appetite for snackable, high-impact storytelling, with Bullet leaning heavily into quick, engaging narratives that resonate across diverse audiences.
The traction is visible not just in downloads but in content performance. Among its top titles, Rickshaw Romeo leads the pack with 9.1 million views, followed by Auto Raja at 3.4 million, Laxmi Raj at 2.6 million, Lady Boss, With Love at 2.2 million, and Dear Didimoni at 1.9 million. The numbers point to a platform steadily building repeat engagement rather than one-hit virality.
Beyond the app, Bullet’s digital footprint is also expanding. The platform has crossed 100,000 followers on Instagram, signalling a growing community that extends beyond passive viewing into active content discovery and sharing.
A key differentiator lies in its linguistic spread. With content available across 7 Indian languages, Bullet is positioning itself as one of the more inclusive players in the microdrama space, tapping into regional storytelling to drive scale and relevance simultaneously.
The milestone comes at a time when short-format storytelling is gaining serious momentum, with platforms experimenting to balance volume, novelty and retention. Bullet’s early traction suggests that audiences are not just scrolling, they’re sticking around, one bite-sized episode at a time.
