eNews
Locobuzz turns 10 with a buzz, unveils AI-powered CMOverse.ai
MUMBAI: Mumbai’s marketing scene just got an AI-powered jolt as Locobuzz celebrated its 10th anniversary in style. The milestone event, held at the Chhatrapati Shivaji Maharaj Vastu Sangrahalaya, wasn’t just a birthday bash, it was the launchpad for CMOverse.ai, an AI-driven tool set to revolutionise real-time insights for brands.
Gathering over 150 CMOs and marketing leaders, Locobuzz also unveiled an exclusive coffee table book, chronicling its decade-long journey and vision for the future of digital customer interactions.
Designed to give brands a competitive edge, CMOverse.ai taps into social and digital data, transforming real-time chatter into actionable insights. With capabilities spanning brand performance tracking, sentiment analysis, competitor intelligence, and emerging trend detection, the tool significantly reduces the time taken for traditional market research from weeks to just hours.
As demand for real-time customer intelligence surges globally, Locobuzz is setting its sights on expanding across Southeast Asia, the middle east, and the U.S., targeting enterprise clients looking to harness AI-powered marketing intelligence.
Locobuzz has been on a stellar growth trajectory, registering a 50 per cent year-on-year increase over the past five years. Recognised by Microsoft and AWS for its AI-first innovations, the company is now on track to hit a Rs 100 crore revenue milestone within the next 18 months.
“Our glorious journey of 10 years is not a simple one. We started with the vision of redefining customer engagement, and now, we have established ourselves as one of the trusted partners to some of the biggest brands in the world. The journey is forward now, and with it, we remain committed to smashing new barriers with AI and technology to realize much greater customer experiences,” said Locobuzz COO Shubhi Agarwal.
Currently partnering with 350 plus marquee brands across sectors including telecom, aviation, FMCG, banking, and retail, Locobuzz aims to become the go-to AI-powered bridge between brands and their customers.
With CMOverse.ai leading the charge, the next decade for Locobuzz looks set to be even more transformative where AI-driven marketing isn’t just the future, but the now.
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
