Cable TV
Lockdown impact on cable operators: Drop in STB sale and collection from connections
MUMBAI: Despite higher viewership of linear television during the lockdown, the cable operators’ business in India has felt the heat of the Covid2019 pandemic. While sales of new set-top boxes and collection for existing connections witnessed a drop, customers down-traded packs. Due to these factors, especially in view of customers opting for cheaper packs, the multi-system operators (MSOs) expect a high double-digit decline in FY21 revenues.
According to a survey done by INTIN on 92 MSOs (six per cent of overall base) across India, 63 per cent of cable operators maintained or improved their performance during the lockdown, overcoming several circumstantial challenges. Consumers also seem to be more satisfied as the number of received complaints increased for only 26 per cent operators.
While many MSOs have stated during the period that they could not provide new connections due to restrictions, the survey points to their concerns. Sales of the new box dropped for 75 per cent of the operators. Moreover, the collection also dropped for 84 per cent of cable operators which could be attributed to the unwillingness for digital payment and the lack of infrastructure, coupled with the social distancing norms.
Consumer sentiment is not high across industries due to the current economic scenario. It has reflected in the TV distribution business also as 41 per cent of operators experienced consumers down-trading to cheaper packs. Only nine per cent of the operators have witnessed addition of channels. There was an increase in demand for news channels and movie channels along with cable TV channels, but sports, GECs and infotainment reported a drop in demand.
Owing to all the factors, 77 per cent of MSOs expect their revenues in 2020-21 to drop whereas 32 per cent expect this drop to be more than 25 per cent. However, 66 per cent also do not plan any drop in the pack prices.
OTT threat
While Covid2019 has posed an unprecedented challenge for the MSOs, a larger – and long-term – challenge that is looming over them is the increasing consumer shift to over-the-top (OTT) platforms. Majority of cable operators (54 per cent) anticipate a negative impact of OTT on the cable TV business. However, some of the operators are already bringing change to their business model. For example, 25 per cent of cable operators have already launched their own OTTs. Fifty-seven per cent of operators are selling broadband service also with the hunger for data and higher bandwidth increasing across the country. But the statistics clearly indicate that a large number of MSOs are yet to upgrade their business models.
Amid this difficult scenario, the report also suggests some healthy practices, such as 100 per cent online payment, launch of targeted consumers offers, easy instalment payment methods, focusing on own content, including launch of OTT and pure cable channels to prevent the de-growth.
Cable TV
Hathway Cable appoints Gurjeev Singh Kapoor as CEO
Leadership change comes as cable TV faces shrinking subscriber base and modest earnings pressure
MUMBAI: Hathway Cable and Datacom has tapped industry veteran Gurjeev Singh Kapoor as chief executive officer, marking a leadership pivot at a time when India’s cable television business is under mounting strain.
Kapoor will take over from Tavinderjit Singh Panesar, who is set to retire in August after a long innings with the company. Panesar, chief executive since 2023, has held multiple leadership roles at Hathway, including his latest stint beginning in 2022.
Kapoor brings more than three decades of experience in media and entertainment. He most recently led distribution at The Walt Disney Company’s Star India business, now part of JioStar. His career spans television distribution and affiliate partnerships, with stints at Sony Pictures Networks India, Discovery Communications and Zee Entertainment.
Panesar, with over three decades in the industry, has worked across strategic planning, distribution and business development in media, broadcasting and manufacturing. His past associations include ESPN Star Sports, Star India, Apollo Tyres and JK Industries.
The transition lands as the cable sector grapples with structural disruption. Traditional operators are losing ground to streaming platforms, while telecom and broadband players tighten the squeeze with bundled offerings.
An EY report estimates India’s pay-TV base could shrink by a further 30 to 40 million households by 2030, taking the total down to 71 to 81 million. The slide follows a loss of nearly 40 million homes between 2018 and 2024, a contraction that has already wiped out more than 37,000 jobs in the local cable operator ecosystem.
Hathway’s numbers reflect the strain. The company reported a consolidated net profit of Rs 93 crore for FY25, down from Rs 99 crore a year earlier. Revenue inched up to Rs 2,040 crore from Rs 1,981 crore. As of December 2025, it had about 4.7 million cable TV subscribers and roughly 1.02 million broadband users.
Kapoor steps in with a familiar brief but a shrinking playbook. In a market where viewers are cutting cords faster than companies can reinvent them, the new chief executive inherits a business fighting to stay plugged in.
