iWorld
LinkedIn launches the world’s first deep sales platform
Mumbai: Online professional network LinkedIn has launched what it claims is the world’s first deep sales platform, thereby opening up a new category of B2B sales intelligence technology. The technology solution for businesses learns from data to make predictions and recommendations at a scale that may not be possible for sellers to achieve on their own.
LinkedIn sales solutions is building the deep sales platform, which is the next generation of sales navigator, with the ability to deliver timely and actionable insights for organisations to focus on the highest-probability accounts and approach buyers with ‘welcomed and relevant outreach’ for better business outcomes. The deep sales launch comes after LinkedIn’s recent global research revealed that only 20 per cent of buyers are in-market for services in a given year, which makes understanding buyer intent critical for all sellers.
The LinkedIn State of Sales Asia-Pacific 2022 research reveals that 81 per cent of Indian buyers say that working remotely has made buying easier, while 84 per cent of Indian sellers say they have seen a deal lost or delayed in the past year because of a decision maker changing roles. This corroborates the increasingly important role of sales technology in helping sellers understand buyer sentiment and intent. The deep sales technology by LinkedIn Sales Solutions aims to help sellers build more effective B2B connections by delivering actionable insights and recommendations in three priority areas:
Account insights: Targeting accounts that have the best chance of success.
Relationship intelligence: Identifying decision-makers and finding the best path to reach them.
Buyer intent: Capitalising on the right moments to reach out, based on signals and alerts of key moments such as organisational growth, job changes, and change in strategy.
LinkedIn head of sales solution, India Abhai Singh said, “Over the past two years, a covid-stricken remote reality forced everything to move online, which made selling less personal and buying more complex. This upheaval in the way customers make buying decisions has caused many sellers to ‘shallow sell’—an endless loop of contacting large numbers of potential buyers in ways that no longer work. To break this cycle, sellers need deeper insight into buyer psychology, which our deep sales platform provides. In observance of all the privacy rules that our members expect from us, our platform helps sellers forgo the spray-and-pray approach and access more first-person, reliable data to develop deeper buyer relationships today.”
Some of the next-gen sales navigator’s features, as part of the deep sales launch by LinkedIn Sales Solutions, include:
An Account Dashboard, where sellers can see their list of saved accounts and their level of interest, based on a number of signals. Teams will also be able to monitor interest levels over time so they can determine the best time for outreach and the message that is most likely to resonate.
Alerts about accounts showing intent in the homepage highlights section and a buyer intent filter in search, where sellers will now have buyer intent information as part of their day-to-day sales navigator workflow, making it as easy as possible to prioritise the right accounts at the right time.
iWorld
Dailymotion Pro and Oksat team up to fast-track OTT and FAST platforms
Strategic partnership combines video infrastructure with full OTT product layer for media and brands.
MUMBAI: When video meets ambition, the result is a platform that doesn’t just stream, it sprints. Dailymotion Pro, a global leader in video distribution and monetisation, has joined forces with European OTT and FAST specialist Oksat to launch a new integrated end-to-end solution for media companies, brands and institutions.
The alliance fuses Dailymotion’s large-scale infrastructure and monetisation know-how with Oksat’s robust OTT and FAST capabilities multi-device apps, channel orchestration, product logic and advanced media workflows. Together they promise faster time-to-market, enterprise-grade scalability and flexibility to evolve business models over time.
Dailymotion Pro SVP forsupply & enterprise Sales Global Rémi Leclancher said, “Our customers are no longer just looking for video technology, they are building full media products. By partnering with Oksat, we are extending our infrastructure and monetisation strengths with a robust OTT and FAST product layer, enabling our clients to launch, scale, and evolve their services with greater speed and confidence.”
Oksat CEO Cédric Monnier added, “This partnership reflects a clear market trend, OTT and FAST platforms are best built through strong alliances between infrastructure leaders and product specialists. Together with Dailymotion Pro, we are offering a solution that is not just technologically powerful but also designed as a true media product, accessible, scalable, and aligned with the long-term strategic needs of our customers.”
The joint offering supports premium OTT services, FAST channel launches, hybrid VOD/live models and advertising-based video, all from a unified cloud-native environment. It caters to entertainment plus education, healthcare, corporate communications and professional training, with strong emphasis on sovereignty, governance and European compliance.
The platform aligns with EU-backed projects ASAP4EU and FAST4EU, advancing ad monetisation, interoperability and interactive advertising models. Early adopter Locales TV is already using the integrated solution to enhance OTT distribution and speed up new services.
In a streaming world where speed and scale win races, this tie-up aims to give customers a clear lane powerful tech plus real product muscle, minus the usual multi-vendor headaches. The finish line? Faster launches, smoother growth and happier viewers.
