GECs
Life OK unveils Saavdhan India anthem on completing 4 years
MUMBAI: Life OK’s one of the most popular show, Saavdhan India recently completed four years of being on air.
In these four years it has not only become the most watched show on Indian TV but has made a fundamental shift in creating awareness against Crime.
To commemorate 4 years of fighting crime, Life OK unveiled a Saavdhan India anthem urging people to be vigilant and take precautions to prevent crime in their life. The 2 minute anthem instantly created a sensation with over 2 million views within just 3 days. The anthem also set the twitter world ablaze trending both nationally and worldwide. The initiative struck a chord with celebrities who tweeted with their support.
Randeep Hooda @RandeepHooda
.#SavdhaanIndiaAnthem a must watch because it’s a reality check for all of us! @LifeOKTV
Remo D’souza @remodsouza
Alertness is the best way to stop crime! Truly inspired by #SavdhaanIndiaAnthem !
Vikas Khanna @TheVikasKhanna
Life is everything!!!! Savdhaani hi samajhdaari hai! Stay alert, stay safe! #SavdhaanIndiaAnthem!
Star India’ s Life OK spokesperson said, “This anthem is another effort from Life OK to raise awareness against crime. We hope that this can become a clarion call for the nation to become more vigilant and fight crime and criminals. We will follow this up with a series of more initiatives which can help in making India a safer place.”
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
