GECs
Life OK rebranded as Star Bharat may start from 15 Aug
MUMBAI: Star India is planning to relaunch its existing general entertainment channel — Life OK, renamed as Star Bharat. The channel plans to have modern outlook but Indian feel.
According to reports, it will be relaunched with the new look on 15 August.
Since 2011, the channel will be branded for the second time. At the earlier launch, Star One was rebranded as Life OK. In 2016, the network changed the programming line-up of the channel. But, it seems the revamp of the programming strategy did not work.
According to sources, shows such as “May I come in Madam,” “Sher-E-Punjab Ranjeet Singh” and “Chandrakanta” will go off air, and shows including Savdhaan India and Ghulam will continue. Shows like Kya Haal Paanchaal, Ayushamaan Bhava and Shatranj will be launched on Star Bharat shortly.
‘Shatranj’ is basically an Indian adaptation of the English show ‘House of Cards’ that features Sonal Vengurkar, Akshay Anand and Bhanu Uday. Another show called ‘Kya Haal Paanchal’, produced by Optimystic, is based on polygamy, starring Maninder Singh in the lead and five girls.
At the time of filing this report, an official confirmation did not come through. It is hoped that the second rebranding works for Star.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
