GECs
Life OK gets a content head in Aniruddh Pathak
MUMBAI: Even as the folks at Star India’s second GEC Life OK were popping the champagne on the occasion of its second anniversary, it announced that it had promoted Aniruddh Pathak to the position of content head. Pathak is the man behind the channel’s successful properties like Mahadev and now soon-to-be-launched fantasy series Hatim.
So what will be his new responsibility as the content head? Answers Pathak: “There will be two major responsibilities. One is to develop new content and second how to make the content which is on-air more engaging and contemporary for the audiences.”
He further goes on to say that: “If we talk about Mahadev, for the first three months the show was going haywire, but after three months we changed some plots and storyline and now it is the face of the channel.”
Pathak, a creative professional who has been writing TV for more than 10 years. At Zee, he started in 2000, with shows like Piya Ka Ghar and later Kasamh Se. In 2007 he became the associate creative head at Star India, launching 10 shows including Bidaai and Yeh Rishta Kya Kehlata Hai.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
