GECs
Liberty Media to be Zee’s strategic partner?
Just under three months after Zee Telefilms chairman Subhash Chandra announced he was looking to induct an international media major as strategic partner, the field for possible choices has narrowed to three likely players.
Of the three names that are being mentioned, the most likely party that will take a stake is Liberty Media Group, a wholly owned subsidiary of AT&T which also holds major stakes in Discovery Communications and Rupert Murdoch’s News Corporation, merchant banking sources say. Two other names – Metro-Goldwyn-Mayer Inc (MGM), which already has an association with Zee in Zee MGM, Zee TV’s rechristened English movie channel, and Viacom, whose Nickelodeon is distributed by the Zee Group MSO Siticable, have also been mentioned as strong possibilities.
What Chandra’s holding will be when and if Liberty buys into Zee will be interesting to watch. There are reports circulating that Chandra would be willing to bring down his holding in Zee to 26 per cent, which is partly the reason why the scrip has been witnessing heightened activity over the last few days.
The search for a partner for Zee is being managed by UBS Warburg in Mumbai.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
