iWorld
LG India’s ‘Astronaut video’ garners 104 mn views on social media
MUMBAI: LG India’s 20th anniversary’s unique digital ‘Astronaut video’ showcasing how dreams come true has received 104 million views across its website and other digital platforms including its social media channels.
This viewership reiterates that LG has yet again struck the right chord with Indian consumers and understands their story like no other brand. LG has not just sold products, but the dream of a better lifestyle.
LG’s 20-year journey in India has been told through an inspiring story of a single mom and her daughter who goes on to become an astronaut. The little girl dreams to reach for the stars after watching the inspirational journey of the famous Indian astronaut, Kalpana Chawla, on LG Golden Eye TV.
https://www.youtube.com/watch?v=60zlBxiUwxQ
In fact, LG TV is one of the things which her mother sells to make money for her daughter’s dream, though it leaves them both sad.
The little girl, with her dedication goes on to become an astronaut at NASA, just like her idol. While she undergoes rigorous training, she finds herself surrounded by LG’s wide range of products for her comfort and care. The video ends with the girl, who is now grown up and an astronaut, gifting a brand-new LG OLED TV to her mother as a gesture for her sacrifices.
With this story, LG salutes the loving bond in Indian families.
LG Electronics India MD Kim Ki Wan said, “The Astronaut video has found immense appreciation of viewers. As a company, we base our initiatives in customers’ insights and this video was dedicated to honour their dreams.”
LG Electronics India head – corporate marketing Amit Gujral said, “This gesture shows how much the consumers love brand LG. It encourages us to make aspirations a reality and continue to live up to our brand promise – Life’s Good.’’
iWorld
JioStar revenue hits Rs 9,784 crore as cricket fuels 22 per cent growth
A surge in digital viewership and sports dominance fuels a blockbuster quarter for the media giant
MUMBAI: JioStar is batting on a flat pitch. The media titan’s fourth-quarter results for the financial year 2026 reveal a business scaling new heights, propelled by an unprecedented appetite for premium sports and digital-first storytelling.
Gross revenue for the quarter soared by 22.15 per cent to Rs 9,784 crore, up from Rs 8,010 crore in the third quarter. Operationally, the momentum was equally strong; revenue from operations climbed 21 per cent to Rs 8,372 crore. These figures underscore the firm’s successful integration following the Reliance and Disney merger, creating a dominant force in the Indian market.
The annual performance has been nothing short of a spectacle. Full-year gross revenue reached a massive Rs 36,248 crore, while annual profit after tax hit Rs 3,210 crore. This rapid expansion reflects JioStar’s ability to capture and monetise the massive growth in India’s media consumption.
Cricket proved to be the ultimate growth engine. The ICC Men’s T20 World Cup 2026 and TATA IPL 2026 delivered “record-breaking viewership” across both television and digital screens. The World Cup final alone drew a global peak concurrency of 72.5 million on JioHotstar, cementing its status as the nation’s premier streaming destination. On television, JioStar maintained a commanding 34.2 per cent viewership share, reaching a staggering 810 million viewers nationwide.
The digital numbers were just as impressive. JioHotstar averaged 500 million monthly active users, driven by consistent subscriber growth and innovative AI-led content discovery tools. These advancements are ensuring that JioStar remains at the cutting edge of the global “Race for Attention.”
With a firm grip on the country’s most valuable sporting rights and a rapidly growing digital footprint, JioStar is perfectly positioned for the future. It has built the ultimate content powerhouse—one that is ready to dominate the Indian living room for years to come.
