MAM
Amit Gujral joins Aarambh Communications as strategic advisor
MUMBAI: When it comes to marketing mastery, few names shine as brightly as Amit Gujral—and now, he’s bringing his magic to Aarambh Communications as a strategic advisor. The former CMO of JK Tyre & Industries Ltd. and LG Electronics India Ltd. is swapping corporate boardrooms for brand storytelling, and with 29 years of experience in branding, advertising, and product marketing, he’s here to ensure Aarambh’s clients don’t just make noise but own the conversation. After all, why just shine when you can dominate?
Aarambh Communications, co-founded by Sukriti Vajpayee and Himanshu Upadhyay, has carved a niche for itself across FinTech, Healthcare, Lifestyle, NBFCs, MarTech, Consumer, Real Estate, and Ed-Tech. Now, with Gujral at the advisory helm, the firm is poised to take brand storytelling to the next level, blending creative brilliance with sharp market strategy.
Gujral is no stranger to game-changing campaigns. At JK Tyre, he led the celebrated “JK Tyre Desh Ka Tyre – Jab Hindustan Mile Hindustan Se”, an ad that didn’t just sell tyres—it ignited national pride. His tenure at LG Electronics was equally iconic, spearheading branding initiatives that cemented LG’s leadership in consumer electronics.
Sharing his excitement, Gujral stated, “Marketing and branding are not just professions for me – they are a lifelong passion. As I begin this fresh innings, I’m excited to embrace this role of mentor, helping businesses navigate their growth journeys with impactful strategies. Aarambh Communications’ track record of creating lasting brand equity is remarkable. I’m looking forward to contributing to their mission and helping further elevate the brands they work with.”
Vajpayee called this appointment a defining moment, “Having Amit Gujral join our advisory board is a huge win for Aarambh. His unmatched expertise in marketing and his visionary approach align perfectly with our mission to help brands achieve sustained success. Our growth has always been driven by the trust of our clients, and this step further accelerates our commitment to delivering exceptional value in the PR space.”
Upadhyay echoed this sentiment, “Amit’s appointment comes at a critical juncture as we expand our service offerings. His deep understanding of consumer behaviour and ability to craft multi-channel marketing strategies will allow us to merge innovative marketing and PR tactics, ensuring that our clients receive holistic, results-driven solutions that strengthen their brand’s market presence.”
With Gujral’s expertise, Aarambh Communications is set to redefine the future of PR and marketing, offering cutting-edge strategies that don’t just amplify brands but forge deeper, more meaningful connections with their audiences.
MAM
Dinshaw’s launches 3x chocolate cone with ‘Dildaari’ campaign
Vinod Kambli fronts summer push built around richer final bite.
MUMBAI: The sweetest part of an ice cream may no longer be the first lick, it is now the last word. Dinshaw’s is rewriting the rules of cone indulgence with its new ‘Dildaari’ campaign, built around a simple twist: three times more solid chocolate at the tip.
At the centre of the launch is a familiar consumer truth, the final bite of a cone is often the most anticipated. Dinshaw’s is leaning into that moment, turning it into the hero by amplifying the chocolate layer at the bottom, effectively repositioning the end of the cone as the highlight of the experience.
The campaign is fronted by former Indian cricketer Vinod Kambli, whose personal journey lends an emotional undertone to the storytelling. Built around the line “Jinko life mein thoda kam mila, unke liye thoda zyada”, the narrative blends nostalgia with generosity, framing the product upgrade as more than just a feature, it is a gesture.
Timed for peak summer and the ongoing cricket season, the campaign taps into moments of heightened consumption and sentiment, where small indulgences carry outsized emotional value.
The new range features nine flavours Badam Roasted, Butterscotch, Caramel Dolce, Choco Chip, Chocolate Brownie, Chocolate Ganache, Cookies n Cream, Mississippi Dark and Mocha Black and White each designed to complement the enhanced chocolate finish.
Conceptualised by Womb, the campaign pivots away from functional messaging to a more human insight: that sometimes, the smallest additions can make the biggest difference.
As brands continue to hunt for differentiation in a crowded category, Dinshaw’s bet is clear, if you cannot change the whole cone, make the last bite unforgettable.
