Kids
Lego, Marvel team up for online series ‘Maximum Overload’
MUMBAI: Lego and Marvel are teaming up on the 10-episode online series Lego Marvel Super Heroes: Maximum Overload.
Marvel is launching all 10 of the episodes today exclusively on Disney.com, Disney’s YouTube channel and across Disney’s Roku-and Xbox-connected TV apps.
Featuring Lego Spider-Man and Marvel’s most popular superheroes and villains, Maximum Overload brings the Marvel universe to a Lego-designed backdrop.
In the series, the mischievous Loki has found a way to put the “super” in super-villain and is amassing an army to conquer Earth and beyond. His antics are keeping Spider-Man and SHIELD’s finest busy as they tackle old foes who possess new powers.
Lego and Marvel have been in business for some time, teaming up on a successful Lego toy line as well as video games.
Lego has become an increasingly active player in Hollywood, with a pair of hit Cartoon Network series – Ninjago: Masters of Spinjitzu and Legends of Chima. Warner Bros will release The Lego Movie on 7 February 2014.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
