iWorld
Leading OTT players agree to universal self-regulation code
KOLKATA: The Internet and Mobile Association of India (IAMAI) has unveiled the Universal Self-Regulation Code for OCCPs (“Code”). The code has been adopted by 15 leading Online Curated Content Providers in India. The present set of signatories include Zee5, Viacom 18, Disney+Hotstar, Amazon Prime Video, Netflix, MX Player, Jio Cinema, Eros Now, Alt Balaji, Arre, HoiChoi, Hungama, Shemaroo, Discovery Plus, Flickstree.
The goal of this industry-wide effort is to empower consumers with information and tools to assist them in making informed choice with regard to viewing decisions for them and their families, while at the same time, nurturing creativity and providing creators the freedom to tell the finest stories. By aiming to do what is best for both consumers and creators as guiding principles, the Code intends for India to be one of the most dynamic and fastest-growing entertainment industries in the world.
To give consumers more choice and control, the Universal Self-Regulation Code includes a framework for age classification and content descriptions for titles as well as access control tools. The code also introduces a clear, transparent and structured grievance redressal and escalation mechanism for reporting non-compliance with the prescribed guidelines. As a part of this mechanism, each OCCP will set-up a consumer complaint department and/or an internal committee as well as advisory panel which will deal with complaints, appeals and escalations. The advisory panel will constitute a minimum of three members, including an independent external advisor and two senior executives of the respective OCCP.
IAMAI digital entertainment committee chairman Tarun Katial said, “The Universal Self-Regulation Code for OCCPs is built around a shared belief that consumer empowerment and creative excellence are key to the long-term success of the Indian entertainment industry. With the framework for age classification, content descriptions and parental controls in combination with a grievance redressal system, we’ve made it easier for consumers to make the right viewing decisions for themselves and their families.”
“The combination of empowering consumers and enabling creative excellence will help Online Curated Content Providers be at the forefront of taking the best stories from India to the world and bringing the finest stories from around the world to Indian consumers. Most of the major streaming services have adopted the Code and we look forward to others joining.” he added.
The code is effective from 15 August and allows OCCPs to comply with all the guidelines in a timebound manner. Each signatory to the code has agreed to appoint an external advisor as part of the grievance redressal mechanism within 60 days from today.
iWorld
UK races towards under-16 social-media ban and tighter leash on AI chatbots
Ministers eye Australian-style curbs within months, vowing to close loopholes that expose children to risky AI and online harms
UK: Britain is sprinting towards a social-media ban for under-16s and a clampdown on AI chatbots, as ministers scramble to get ahead of fast-moving digital risks to children.
An Australian-style prohibition on under-16s using social platforms could arrive as early as this year. At the same time, the government wants to shut a loophole that leaves some AI chatbots outside existing safety rules.
Keir Starmer’s government launched a consultation last month on banning social media for under-16s and is now working on legislative changes that could land within months of the consultation closing.
The push comes amid a broader international shift. Spain, Greece and Slovenia are exploring similar bans after Australia became the first country to block social-media access for under-16s. Scrutiny of AI has intensified since Elon Musk’s flagship chatbot, Grok, was found to be generating non-consensual sexualised images.
Britain’s 2023 Online Safety Act is among the world’s toughest regimes, yet it does not cover one-to-one interactions with AI chatbots unless content is shared with other users. That gap, Liz Kendall said, will be closed.
“I am concerned about these AI chatbots… as is the prime minister, about the impact that’s having on children and young people,” Kendall told Times Radio. Some children, she said, were forming one-to-one relationships with AI systems “that were not designed with child safety in mind.”
Proposals will be set out before June. Tech firms, Kendall said, would be responsible for ensuring their systems comply with British law.
Ministers are also consulting on automatic data-preservation orders when a child dies, allowing investigators to secure vital online evidence — a measure long sought by bereaved families. Other ideas include curbs on “stranger pairing” on gaming consoles and blocks on sending or receiving nude images. The changes would come as amendments to crime and child-protection laws now before parliament.
The child-safety drive is not without friction. Such rules can have knock-on effects for adults’ privacy and access to services, and have already stirred tensions with the United States over free speech and regulatory overreach.
Some large pornography sites have chosen to block British users rather than conduct age checks. Those blocks are easily sidestepped with virtual private networks, which the government is considering restricting for minors.
Many parents and safety advocates favour a ban. Yet some child-protection groups fear it could push harmful behaviour into darker, less regulated corners of the internet or create a sharp cliff edge at 16. Ministers still need to define, in law, what counts as social media before any ban bites.
The direction of travel, though, is clear: faster rules, fewer loopholes, and a shrinking tolerance for digital wild west. For tech firms and teenagers alike, Britain’s online free ride looks set to end at speed.
