Gaming
Kofluence secures investment from Nazara Technologies for influencer driven game discovery platform
Mumbai: Kofluence, the leading Social Media Influencer marketing tech platform in India announced a pivotal development in its growth trajectory as the board of Nazara Technologies Limited has officially sanctioned the acquisition of a 10.77 per cent stake in Kofluence.
As part of the share swap transaction, Nazara Technologies will issue 3,71,637 equity shares at a price of Rs 872.15/- per equity share, amounting to Rs 32,41,23,210 through a preferential issue on a private placement basis to the sellers.
Kofluence has established itself as India’s premier Social Media Influencer led marketing-tech platform, boasting a vibrant community of across platforms such as Instagram, YouTube, Facebook, LinkedIn, and Twitter. The platform represents over 20 languages and operates as a full stack marketing platform, delivering performance metrics across the entire customer journey.
The collaboration between Kofluence and Nazara Technologies is geared towards the launch of an influencer-driven game discovery platform and community. This pioneering initiative aims to leverage the vast network of influencers on Kofluence to promote Nazara’s games across various social media platforms. Influencers with their ability to tailor content to their audience’s preferences, will generate excitement around new releases, boosting downloads and increasing visibility for Nazara’s gaming portfolio.
Nazara Technologies Jt. MD & CEO Nitish Mittersain expressed his enthusiasm, saying, “Kofluence is pioneering creator economy led platforms and Sreeram’s extensive gaming experience is invaluable to create a pioneering influencer led game discovery platform and community. Our goal is to create an environment where gaming collaborates with the creativity of influencers, enriching the gaming experience for a global audience. Our new game publishing initiative ‘Nazara Publishing’ will particularly benefit from this new initiative”.
Kofluence co-founder, and CEO Sreeram Reddy Vanga, expressed his excitement about the collaboration, stating, “Nazara’s investment is a powerful validation of our joint mission to revolutionise the gaming industry. With our extensive network of creators, we’re well-positioned to greatly enhance the visibility and engagement of Nazara’s gaming portfolio. This partnership is not only expanding Nazara’s game reach but also reshaping game marketing dynamics, bringing every creator and user into an expansive and captivating gaming narrative.”
Kofluence co-founder Ritesh Ujjwal emphasised, “This strategic collaboration marks a pivotal moment in Kofluence’s journey. The gaming industry is swiftly asserting dominance in the handheld technology entertainment business sector, displaying relentless momentum. Moreover, with the surge of gaming influencers, brands have a unique opportunity to forge partnerships and connect with their dedicated followers. We are enthusiastic about the limitless possibilities that unfold as we seamlessly integrate influencer marketing and gaming innovation with Nazara Technologies.
Gaming
Bluestone FY26 revenue rises to Rs 2,436 crore, turns profitable
Q4 profit at Rs 31 crore, full-year profit at Rs 13 crore vs loss last year.
MUMBAI: From sparkle to numbers, Bluestone seems to be polishing more than just jewellery this year. Bluestone Jewellery and Lifestyle Limited reported a sharp turnaround in FY26, with revenue from operations rising to Rs 2,436 crore (Rs 24,364 million), up from Rs 1,770 crore (Rs 17,700 million) in FY25. The company posted a full-year profit of Rs 13 crore (Rs 131.79 million), a significant recovery from a loss of Rs 222 crore (Rs 2,218 million) a year ago.
Total income for the year stood at Rs 2,486 crore (Rs 24,860 million), compared to Rs 1,830 crore (Rs 18,300 million) in the previous year, reflecting both topline growth and improved operational momentum.
The March quarter, however, told a more nuanced story. Revenue from operations came in at Rs 681 crore (Rs 6,814 million), down from Rs 748 crore (Rs 7,486 million) in the year-ago period, though higher than Rs 461 crore (Rs 4,613 million) in the preceding December quarter. Net profit for Q4 stood at Rs 31 crore (Rs 311.81 million), compared to Rs 68 crore (Rs 688 million) a year earlier, but a clear reversal from a loss of Rs 51 crore (Rs 512 million) in Q3.
Margins were shaped by higher input costs, with raw material consumption rising to Rs 2,204 crore (Rs 22,043 million) for the full year, alongside employee benefit expenses of Rs 282 crore (Rs 2,824 million) and finance costs of Rs 210 crore (Rs 2,104 million). Other expenses came in at Rs 371 crore (Rs 3,715 million), slightly lower than Rs 393 crore (Rs 3,938 million) in FY25.
On the balance sheet front, total assets expanded to Rs 4,961 crore (Rs 49,610 million) as of March 31, 2026, from Rs 3,532 crore (Rs 35,322 million) a year earlier, driven largely by a surge in inventories to Rs 2,672 crore (Rs 26,718 million). Equity also strengthened to Rs 1,803 crore (Rs 18,030 million), nearly doubling from Rs 911 crore (Rs 9,107 million).
Cash flows reflected the cost of growth. Net cash used in operating activities stood at Rs 199 crore (Rs 1,990 million), while investing activities saw an outflow of Rs 239 crore (Rs 2,392 million). Financing activities, however, generated Rs 497 crore (Rs 4,971 million), helping the company end the year with cash and cash equivalents of Rs 108 crore (Rs 1,075 million), up from Rs 49 crore (Rs 487 million).
Earnings per share for FY26 came in at Rs 1.10, a sharp improvement from a negative Rs 79.74 in FY25, underlining the shift from losses to profitability.
With revenue scaling up, costs still glittering on the higher side, and profitability finally back in the black, BlueStone’s FY26 performance suggests a business mid-transition less about shine alone, and more about sustaining it.
