Kids
Kids split over TV coverage of Iraq conflict
NEW YORK: If adults across the globe are polarised by the ongoing Iraq conflict, can one expect anything different from kids?
The answer is no if one goes by the results of an online poll being conducted by Scholastic, the global children’s publishing and media company, The question raised was whether the television channels are giving too much coverage to the Iraq conflict. 38,593 US students answered in the affirmative while 38,012 believed that the amount of television news coverage of the war with Iraq has been appropriate.
The online poll at Scholastic News (http://www.scholastic.com/news), a leading source on the web for age-appropriate, daily news content for kids, began on 24 March and has already received 76,605 responses. Kids can share their opinion on this subject until today.
Children with relatives in Iraq see the coverage as a way to keep in touch. However, a concern has been raised that kids too small to understand what is going on are exposed to war mongering images simply because of channel surfing.
Editor in Chief, Scholastic Classroom Magazines Rebecca Bondor says, “Our young readers feel that they need information on the unfolding events in Iraq. However, it’s very important that parents and teachers seek out news sources created with their children’s ages and sensitivities in mind, and that they also find a balance between keeping kids informed about world events and having them be bombarded with minute by minute televised reports.
We believe news about war, geared to school age children must have age-appropriate content. Scholastic’s classroom magazines and news web site have always been a valuable resource for parents and teachers, delivering articles and information written for their kids’ ages that foster discussions and address children’s questions and concerns.”
The Scholastic poll is not based on a scientifically designed sample of the student population. It is designed as an educational activity to encourage student thought and debate, and to give students an opportunity to express their opinions. The respondents are self-selected, based on teachers who want their classes to participate and students who want to participate individually.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
