Kids
Kids channels boost UTV’s dubbing business
MUMBAI: With kids channels crowding the Indian market and localising their content, Mumbai-based production house UTV’s dubbing business unit has many takers. The prominent broadcasting clients UTV has roped in include Walt Disney, Nickelodeon, National Geographic Channel (NGC) and The History Channel.
“The segment is very competitive. UTV is the only corporate player in this highly fragmented market,” says UTV director operations and finance Ronald D’Mello, adding “UTV has done 461 hours of dubbing in the quarter ended December 2004.”
UTV is offering dubbing services to the Walt Disney channels in Hindi, Tamil and Telugu for serials and feature films including Jungle Book. The company has signed a two-year agreement with Disney Character Voices International Inc, which came into force from 1 March 2004.
The company has also a contract running with Nickelodeon. UTV is already providing dubbing solutions to Nick in Hindi for three programmes. The consideration payable by Nickelodeon for a total of 69 episodes is $34,500. As per the agreement, all programmes and copyrights provided to shall remain the property of Nickelodeon.
UTV is the exclusive dubbing partner for NGC and History Channel, says D’Mello. “Both these channels are serviced out of Delhi,” he adds.
According to the agreement with NGC Networks Asia, UTV’s services include translation and transcription of the original English language scripts into Hindi and Tamil for both dialogues and lyrics and also for dubbing.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
