Kids
Disney Kids Network bolsters animation slate with two new shows
Mumbai: Disney Kids Network has strengthened its local content slate with the acquisition of two new home-grown animation shows – Bhaiyyaji Balwan and Twinkle Sharma #0007.
For Bhaiyyaji Balwan, the network has tied with Reliance Animation, which has been delivering IP driven content across multiple Indian languages with the help of latest and licensed technology in animation and VFX. While, Twinkle Sharma #0007 is created by Ssoftoons, a studio known for creating its storylines keeping their viewers’ mindset in mind, and integrating the cultural flavours with a blend of creativity, experience & consistency.
“Both the shows are set to bring wholesome entertainment for kids and families with relatable characters and a special focus on everyday stories, ” said the network on Thursday. Over the last year, the network has entertained kids and families with a range of local narratives from Gadget Guru Ganesha, Bapu, Guddu along with bringing in new episodes of their existing favourite –Selfie with Bajrangi.
“At the heart of what we do is tell great stories and introduce memorable characters that appeal to kids and families everywhere. The stories and characters represent our audiences in the best manner – indulging their creativity, imagination and their world. The two new additions in our local animation slate are an extension of this philosophy as we keep adding stories and characters that are varied, distinctive and have the ability to resonate with kids and adults alike. We are happy to be partnering with Reliance Animation and Ssoftoons and will continue to associate with local studios to present many such fresh, unique and best-in- class narratives for our beloved fans,” said a Disney Kids Network spokesperson.
Set against the backdrop of Gomtipur which is home to a charming young street smart Bhaiyyaji loved by the villagers for his shrewd simple problem-solving abilities. He rolls through the fun and frolic of rural life but works towards the betterment of their village.
While the second series Twinkle Sharma #0007 is a story of a girl protagonist – the smart and savvy 10-year-old girl Twinkle who seems like an ordinary girl- next-door but always protects her group of seven friends – only through her wit, intelligence and presence of mind.
“We have been striving to enhance the culture of story-telling by characterising animation in the world of fantasy and with the unique narrative like Bhaiyyaji Balwan, we hope to win the hearts of young audiences across the country,” said Reliance Animation CEO Tejonidhi Bhandare.
“We have been consistently working towards creating constructive animation content, bringing quality animation that people could easily relate to and that was the vision behind creating a girl protagonist and a hero in Twinkle Sharma #0007. We are really looking forward to associating with Disney Kids Network and presenting our creation through their powerful platform and reach,” said Ssoftoons CEO Sourav Mondal.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
