iWorld
KFC India unveils ‘Zingerverse’ AR filter nationwide on Instagram
Mumbai: KFC India has unveiled the ‘Zingerverse’ an AR filter for an immersive experience that brings the new Zingers and its global avatars to life for fans across India. KFC India announced the launch of their new Zingers last month, the filter aims to elevate the overall Zinger experience for KFC fans.
The KFC International Burger Fest features not one, not two but five distinct Zinger Burgers, starting at Rs 179/-. From spicy, to classic to tandoori and so much more – KFC’s variety of Zinger burgers features global flavours to satisfy any and every craving.
Step into the Zingerverse
The Zingerverse AR filter is designed to level up how fans interact with KFC’s famous Zinger. By merging physical and digital spaces, this innovative filter offers a unique interaction that is both fun and easy to use.
Experience the Zingerverse anywhere, anytime
- Immersive interaction: Users can access the Zingerverse from any location by accessing it through Instagram.
- Nationwide accessibility: The filter can be activated by scanning QR codes displayed on kiosks across KFC outlets in India, making it easily accessible to everyone.
- In-store engagement: Tables in select KFC outlets feature stickers that invite customers to explore the Zingerverse, enhancing their dining experience with an interactive twist.
- Restaurant engagement: The filter will also create restaurant engagement by encouraging diners to interact with the AR experience during their visit, making their time at KFC even more enjoyable.
Simple access to the Zingerverse:
The Zingerverse AR filter is now available on Instagram. To join the fun, users can visit KFC’s official Instagram profile (@kfcindia_official) and tap on the filter icon or here: instagram.com/ar/1422206098429313
iWorld
X launches XChat messaging app on iOS with calls and encryption
Standalone app marks shift from “everything app” vision, adds E2E messaging.
MUMBAI: From one big app to many small chats, X seems to be splitting its ambitions. X has rolled out its standalone messaging app, XChat, to iOS users, opening up a new front in its evolving product strategy. The app allows users to connect with existing X contacts through private and group messages, file sharing, as well as audio and video calls. The launch follows a limited beta phase, where the platform tested the product with a smaller user base to refine the experience. Now available publicly, XChat marks a notable pivot from earlier ambitions championed by Elon Musk to turn X into a single “everything app” combining messaging, payments, commerce and more.
Instead, the company under xAI ownership and backed by SpaceX appears to be building a suite of standalone applications, each targeting specific use cases while expanding its broader ecosystem.
At launch, XChat includes end-to-end encrypted messaging, PIN-based access, disappearing messages, and features such as message editing, deletion for all participants, and screenshot blocking. The company has also said the app is free from advertisements and tracking mechanisms, positioning it as a privacy-first alternative in a crowded messaging space.
However, security claims around the platform are likely to face scrutiny. Earlier iterations of XChat drew criticism from experts who argued it fell short of established encrypted platforms like Signal. With the wider rollout, the app is expected to undergo fresh evaluation to assess whether those concerns have been addressed.
Beyond messaging, XChat will also house X’s Communities feature, which is being discontinued on the main platform due to low usage and spam concerns. Migrating these users could provide an early boost to adoption, effectively turning XChat into both a communication and community hub.
The move underscores a broader recalibration at X less about cramming everything into one app, and more about spreading bets across multiple touchpoints, one message at a time.
