Kids
‘Kappa Mikey’ acquired by Nicktoons Network in the US
CANNES: Nicktoons Network and MTV Networks International announced plans to secure 26 additional episodes of Animation Collective’s property Kappa Mikey, which became the Networks’ first-ever global acquisition when it was originally commissioned in 2005.
The announcement was made at MipTV television market in Cannes by Nicktoons Network vice president and general manager Keith Dawkins and Animation Collective CEO and Kappa Mikey’s creator Larry Schwarz.
The animated comedy series has posted strong ratings on Nicktoons Network in the US since its launch on 25 February and has been gaining momentum across key demos.
The new deal comprises 26 half hour episodes and will bring the total number of episodes available for the series to 52. MTV Networks International, as per the original deal, secures international distribution rights for third-party broadcast sales for the new episodes.
Kappa Mikey is the first anime series created and produced entirely in the US and beginning in May 2006, the first season of the series is set to launch across all of Nickelodeon’s international channels, including Nick Asia, Nick UK, Nick Spain, Nick France and Nick Europe.
“We are so excited to be picking up a second season of Kappa Mikey, which further demonstrates our commitment to bring new, original and distinct content to our audience. Kids have lots of choices and the brands that connect themselves to the freshest ideas win. We believe that Kappa Mikey, the characters, the story and the funny, prove to be the kind of idea that kids fall in love with,” said Nicktoons Network general manager Keith Dawkins.
“In Nicktoons Network we were fortunate to find the perfect home in which to introduce Kappa Mikey. The Network’s enthusiastic support and love for the property has led to its success. The speed with which they renewed the show, less than a week after its first airing, demonstrates the commitment they have made to building Kappa Mikey as a brand and how supportive they are of independent creator-producers. We feel very lucky to be able to continue to bring to life the world of Kappa Mikey, its characters and its stories,” said Schwarz.
“Anime is an extremely popular genre around the world and we are delighted that the success of the first season of Kappa Mikey is being extended across 26 new episodes. Broadcasters have tremendous confidence in MTV Networks International’s ability to provide cutting edge, unrivalled hit properties and Kappa Mikey is certainly delivering,” MTV Networks International senior vice president international program sales Debbie Back.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
