GECs
‘Kam Ya Zyaada’ launch to be simulcast on Zee network channels
MUMBAI: Zee TV is putting all its efforts behind its upcoming gameshow Kam Ya Zyaada (KYZ).
Leveraging its cumulative strength, Zee Telefilms will telecast the first seven minutes of KYZ on network channels Zee Cinema, Zee News, Zee Cafe, Zee Smile, Zee Marathi, Zee Gujarati, Zee Bengali, Zee Punjabi, ETC Punjabi and ETC Music on the launch day 12 December.
“Basically, the strategy is to create a road block for other channels. With this exercise, we intend to reach more viewers and make them tune in to Zee TV for the entire show,” Zee TV programming head Ashwini Yardi told indiantelevision.com.
There would, however, be no advertising innovation as such. Zee TV had earlier experimented with the single ad break innovation for the launch episode of its primetime soap Saath Phere.
As already reported, Zee TV has kicked off its off-air campaign for the Manoj Bajpai-anchored show. The channel is aiming to reach more than a million people with its innovative on-ground activity ‘Tarazu’.
Other than this, the channel is also starting a contest this weekend wherein questions related to the movie, Yes Boss and Munnabhai MBBS, will be asked. The winners shall be declared in the episodes of KYZ and will get the attractive prize of a gold coin.
On its part, Zee’s Hindi movie channel Zee Cinema is showing a Manoj Bajpai festival presently.
Zee TV will telecast KYZ Monday to Wednesday at 10 pm from 12 December onwards.
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
