GECs
‘Kam Ya Zyaada’ launch to be simulcast on Zee network channels
MUMBAI: Zee TV is putting all its efforts behind its upcoming gameshow Kam Ya Zyaada (KYZ).
Leveraging its cumulative strength, Zee Telefilms will telecast the first seven minutes of KYZ on network channels Zee Cinema, Zee News, Zee Cafe, Zee Smile, Zee Marathi, Zee Gujarati, Zee Bengali, Zee Punjabi, ETC Punjabi and ETC Music on the launch day 12 December.
“Basically, the strategy is to create a road block for other channels. With this exercise, we intend to reach more viewers and make them tune in to Zee TV for the entire show,” Zee TV programming head Ashwini Yardi told indiantelevision.com.
There would, however, be no advertising innovation as such. Zee TV had earlier experimented with the single ad break innovation for the launch episode of its primetime soap Saath Phere.
As already reported, Zee TV has kicked off its off-air campaign for the Manoj Bajpai-anchored show. The channel is aiming to reach more than a million people with its innovative on-ground activity ‘Tarazu’.
Other than this, the channel is also starting a contest this weekend wherein questions related to the movie, Yes Boss and Munnabhai MBBS, will be asked. The winners shall be declared in the episodes of KYZ and will get the attractive prize of a gold coin.
On its part, Zee’s Hindi movie channel Zee Cinema is showing a Manoj Bajpai festival presently.
Zee TV will telecast KYZ Monday to Wednesday at 10 pm from 12 December onwards.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
