GECs
JWT wins the Grand Midas at Midas Awards 2013
MUMBAI: JWT India has won the coveted Grand Midas award for its work, ‘Death Track’ for Aditya Birla Insurance at the Midas Awards. JWT also picked up the Gold Midas for its campaign, ‘Even Gods Can Feel Insecure’ with Yuvraj Singh for Birla Sun Life Wealth with Protection Solutions.
“A public service message from a brand which is relevant and compelling and today won us rich laurels worldwide. Immensely proud that JWT has partnered our client for such a worthy cause”, said JWT Mumbai NCD Tista Sen.
The work for ‘Death Track’ was entered under the public service category for Birla Sun Life Insurance, the life insurance arm of the Aditya Birla Financial Services Group where it won the Grand Midas.
JWT India’s work on ‘Even Gods Can Feel Insecure’ campaign with cricketer Yuvraj Singh, was one of the most talked and awarded campaigns of 2013. The integrated campaign, that traces the life of Yuvraj Singh who won a battle with cancer, tries to do justice to this remarkable bounce back story, which was almost scripted for an insurance company so that others can draw inspiration from it.
GECs
Sony PAL to air Sankat Mochan Hanuman from May 4 at 9 PM
Mythological series brings Lord Hanuman’s tale of devotion and courage back to TV
MUMBAI: Sony PAL is set to bring back the timeless mythological series Sankat Mochan Hanuman, with its premiere scheduled for May 4 at 9 PM. The show revisits the legendary journey of Lord Hanuman, offering viewers a chance to reconnect with one of Indian mythology’s most revered figures.
Centred on themes of devotion, courage and righteousness, the series traces Hanuman’s unwavering loyalty to Lord Ram and his fearless stand against evil. With its mix of dramatic storytelling and visually rich sequences, the show aims to deliver both entertainment and spiritual resonance, appealing to audiences across age groups.
The narrative unfolds as a larger-than-life saga, positioning Hanuman as the ultimate protector and a symbol of strength and selfless service. His journey, rooted in faith and duty, continues to strike a chord with viewers, making the series as relevant today as ever.
The cast features Gagan Malik as Lord Ram, Debalina Chatterjee as Sita, Nirbhay Wadhwa in the titular role, and Saurav Gurjar as Raavan. Their performances bring depth and authenticity to characters deeply embedded in Indian cultural memory.
With its return to television, the show is positioned as more than just a rerun. It taps into a renewed appetite for mythological storytelling, blending nostalgia with timeless values.
As audiences increasingly seek content that resonates beyond entertainment, ‘Sankat Mochan Hanuman’ offers a familiar yet powerful narrative, reminding viewers that stories of faith and courage never really go out of style.
