iWorld
Josh Studios’ ‘World Famous’ talent hunt heads to Rajasthan
Mumbai: Short video app Josh has announced the launch of the third edition of ‘World Famous’ – a multi-city talent hunt for discovering India’s talented youth. The platform has roped in Parle Kismi as a sponsor.
A three-week-long talent hunt spanning three cities will first arrive in Jodhpur, before travelling to Kota and then concluding in a grand finale at Jaipur, said the statement.
Registrations for the mega talent hunt has been kickstarted on the Josh app wherein participants can upload content across genres on the app with the hashtag #WFR. The participants with highest number of votes will get the opportunity to participate in the semi-finales at Jodhpur and Kota on 2 March and 4 March, respectively. The winners of the semi-finales will then get the chance to battle it out for the ultimate prize at the grand finale at Jaipur scheduled for 6 March.
The winners of World Famous will stand the chance to win up to Rs 1 lakh in cash prizes and the opportunity to be mentored and groomed by the top creators in the ecosystem. Bollywood stars such as Dino Morea, Rannvijay Singh, Urvashi Rautela and Karan Wahi to interact with participants and give the talented youth of Rajasthan the platform to share their passion with the world.
“Rooted in a rich artistic heritage, Rajasthan is home to some of the most rustic and dynamic art forms in India – be it the graceful Ghoomar dance, the rich folk music, the expressive kathputhli or the lively paintings,” said Josh Studios head Seher Bedi. “We, at Josh, are very excited to launch World Famous in Rajasthan as we continue our quest to discover India’s hidden talent. World Famous was crafted around the philosophy of celebrating talent. We believe the talented youth at Rajasthan will be a true reflection of the state’s artistic roots and are very excited to see what the state has to offer.”
Josh Studios was unveiled in March 2021 to scale the short-video platform’s capabilities to create a cutting-edge content and talent hub.
iWorld
Prime Video drops trailer for Lukkhe, a rap crime drama starring KING in his acting debut
Eight episodes of revenge, redemption and hard-hitting rap arrive on the streaming platform on 8th May
MUMBAI: Prime Video has unveiled the trailer for Lukkhe, an eight-episode musical action drama built around the world of rap, crime and bruised relationships — and it has done so in suitably loud fashion, launching it at a live concert in Mumbai featuring electrifying performances by KING, Amira Gill, Akshath, Raashii Khanna, Ruaa Kayy and RUTVXK. As if that were not enough, the show’s music album was also dropped at the event, in collaboration with exclusive music streaming partner Amazon Music and music label Warner Music India.
The series is directed by Himank Gaur and produced by Vipul D. Shah and Rajesh Bahl under the banners of Optimystix Entertainment and White Guerrilla LLP. It is created and executive produced by Agrim Joshi and Debojit Das Purkayastha.
The cast is the talking point. KING, the acclaimed Indian rapper and songwriter, makes his acting debut as MC Badnaam, a performer consumed by rivalry and hunger for recognition. Raashii Khanna, returning to Prime Video after Farzi, plays Gurbani. Palak Tiwari, making her streaming debut, plays Sanober. Lakshvir Singh Saran plays Lucky. The ensemble also includes Nakul Roshan Sahdev, Kritika Bharadwaj, Shivankit Parihar, Yograj Singh and Ayesha Raza Mishra in pivotal roles.
The trailer plants its flag squarely in the tension between MC Badnaam and his rival MC OG, played by Parihar, while threading in the love story between Lucky and Sanober. The soundtrack, which spans hard-hitting rap anthems to emotionally charged melodies, is as much a character in the show as any of its leads.
Gaur was candid about what drew him to the project. “Lukkhe gave me a chance to dive into a world that’s loud, emotional, and constantly on edge,” he said. “What stayed with me was how every character is chasing something personal, and music becomes their way of expressing it. Working with this cast, especially KING in his debut, along with Raashii, Lakshvir, and Palak, was incredibly rewarding because they brought honesty that elevated every moment.”
Khanna reflected on her character with evident relish. “Playing Gurbani in Lukkhe was a really intense and fulfilling experience,” she said. “What I found most interesting was how her strength comes from something deeply personal, which shapes every decision she makes. It was about finding that balance between vulnerability and grit.”
KING, stepping in front of the camera for the first time, was characteristically direct. “Stepping into Lukkhe as MC Badnaam has been a defining moment for me,” he said. “What drew me in was how real his hunger and need to be heard felt. It’s something I connect with as an artist. Bringing music into his journey made the experience even more personal.”
Tiwari described the role as a first on multiple fronts. “It was my first time working with Prime Video, and the whole experience felt new and creatively satisfying,” she said. “Being part of a story that has both intense and heartfelt moments, along with a team that brought so much honesty to it, made this journey truly memorable.”
Saran, for his part, zeroed in on what made Lucky tick. “Lucky is someone who’s trying to move forward while still carrying the weight of his past, and that push-pull made him really interesting to explore,” he said. “There’s a sincerity to his journey that I hope people connect with.”
Lukkhe premieres on Prime Video in Hindi on 8th May, across India and in more than 240 countries and territories worldwide. In a streaming landscape drowning in crime dramas, this one is betting that putting a rapper at its centre – and meaning it – is enough to cut through the noise. On the evidence of the trailer, it might just be right.
