iWorld
Jon Favreau to write, produce ‘Star Wars’ for Disney’s streaming service
MUMBAI: Jon Favreau, the man famous for being involved with the Iron Man (as director) and Avenger films (as executive producer), has agreed to write and act as the executive producer for the Star Wars series for Disney’s upcoming streaming service. In order to expand Disney’s market in OTT services, Star Wars is likely to play a major role.
“I couldn’t be more excited about Jon coming on board to produce and write for the new direct-to-consumer platform,” said Lucasfilm president Kathleen Kennedy. “Jon brings the perfect mix of producing and writing talent, combined with a fluency in the Star Wars universe. This series will allow Jon the chance to work with a diverse group of writers and directors and give Lucasfilm the opportunity to build a robust talent base.”
This is not going to be Favreau’s first venture with Disney. He directed the first two Iron Man films for Marvel and 2016’s The Jungle Book, which won an academy award. Besides, he was also associated with the production of several Avengers films. Currently, he is working on the production of Disney’s live-action remake of The Lion King.
Favreau can’t wait to start the “exciting adventure”. “If you told me at 11 years old that I would be getting to tell stories in the Star Wars universe, I wouldn’t have believed you,” he told.
Disney unveiled the plans for the series back in November. The release date of the upcoming series is not confirmed yet.
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e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
