iWorld
JioHotstar gets streaming rights for Dhurandhar 2
MUMBAI: Ranveer Singh’s Dhurandhar may still be dominating Netflix charts, but its sequel is heading elsewhere. Dhurandhar: The Revenge, directed by Aditya Dhar, has landed a new digital home, with JioHotstar clinching the streaming rights in a fiercely contested deal.
The shift was confirmed with the release of the film’s first poster on Tuesday, which prominently flags JioHotstar as the streaming partner. The sequel is slated for a theatrical release on March 19 and is already shaping up as one of the year’s most keenly watched Hindi films.
Industry insiders say the switch is the result of aggressive competitive bidding. Netflix had locked in the first film, but JioHotstar outbid rivals this time, offering a higher price for the sequel’s post-theatrical run. According to a source close to the negotiations, the film’s buzz and strong trade expectations made it a hot property across platforms. Traders have already tagged the sequel as a likely blockbuster, well ahead of release.
There is another change too: the music rights have moved to a new label, signalling a broader reshuffle around the franchise.
Different platform, bigger chequebook, louder swagger. Dhurandhar 2 is playing for higher stakes—and JioHotstar wants the last laugh.
iWorld
Tata Play Binge adds Pocket Films to micro drama platform Shots
Over 210 micro dramas and 220 hours of content strengthen short form play
MUMBAI: Short stories are getting shorter and sharper. Tata Play Binge is doubling down on snackable storytelling, adding Pocket Films to its micro-drama hub Shots as it looks to capture India’s fast-growing appetite for quick-consumption content. The move expands Shots into a deeper, more diverse catalogue, now featuring over 210 micro-dramas and 220 hours of short-format programming across genres such as action, drama and thriller. The content spans Hindi and key regional languages, reflecting the increasingly local yet mobile-first nature of viewing habits.
Pocket Films brings with it a library of emotionally driven, culturally rooted narratives, including micro-dramas like Chaturanga, Vidushi, Maasa, Silent Cycle and Pilibhit, alongside short films such as Lock-up, Dubki and The Disguise. The addition builds on existing partnerships with Bullet and Stage, strengthening Shots as a one-stop destination for bite-sized storytelling.
Designed for vertical viewing, the platform leans into scroll-friendly interfaces, auto-play sequencing and seamless discovery mirroring the habits of always-on, digital-first audiences. The content remains ad-supported and is available within the Tata Play Binge app at no additional cost.
The integration also sits within a broader aggregation strategy. Tata Play Binge currently offers access to 30 plus OTT services including Prime Video, JioHotstar, Zee5 and Apple TV+ through a single subscription and interface, aiming to simplify fragmented streaming consumption.
As platforms race to keep up with shrinking attention spans, Tata Play Binge’s bet is straightforward: when stories get shorter, the catalogue needs to get bigger and faster.
