GECs
‘Jeet’ to replace ‘Khullja….’ from 10 Oct.
MUMBAI: Jeet, a new one hour drama based on Fox’s Boston Public, will fill the 8.30 pm slot vacated by the Aman Verma hosted game show Khullja Sim Sim currently on Fridays on Star Plus from 10 October.
Khullja Sim Sim ends its over two year run in the first week of October, to be followed by a series of the Best of Khullja Sim Sim on weekends.
The Indianised version of the behind-the-scenes look at the personal and professional lives of teachers working at a midsize high school, Jeet has been entrusted to the relatively young production house Rose Movies. The Goldie Behl-Srishti Arya promoted production house ventured into TV software creation with the daringly different late night drama Lipstick on Zee last year. While Lipstick has run successfully for over a year, having gained an extension of 100 episodes recently, Rose Movies was recently entrusted with the creation of fresh episodes of children’s serial Shaka Laka Boom Boom by Star Plus, a series nurtured thus far by production major UTV. While Shaka Laka… was handed over to Rose on a piecemeal basis, Jeet is the first full fledged prime time creation by the production house for Star.
Jeet is the first experimental theme Star has toyed with since the demise of Josh… Aktion Unlimited, the action packed drama series that was supposed to have revolutionised weekly television shows, but ended up as a 13 episode damp squib.
Jeet will have Arun Govil, Ankur Nair (last seen in another ill fated Star experiment, Kashmeer), Mrinal Kulkarni, Pawan Malhotra and newcomer Aparna Tilak in the lead roles.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
