Kids
Jakks Pacific, MGM Consumer Products sign licensing agreement for ‘Rocky’
MUMBAI: Jakks Pacific, Inc. has signed a worldwide licensing agreement with MGM Consumer Products to develop, manufacture and distribute a line of toys based on the entire Rocky franchise.
The franchise includes Rocky, Rocky II, Rocky III, Rocky IV, Rocky V and the film Rocky Balboa, which is scheduled to release in December this year.
Jakks’ Boys Action division plans to develop collectible action figures, play sets, accessories, role-play items and sports toys based on Rocky and the popular characters from the films, to coincide with the 30-year anniversary and DVD launch of Rocky in August 2006, followed by the premiere of Rocky Balboa in December 2006.
“Rocky is an amazing franchise and we are thrilled to create an action figure line based on the dynamic characters from each film, including the highly anticipated Rocky Balboa. In addition to creating really great toys, we have designed a launch schedule that we believe will build a buzz for the product and enhance the collectability of the line,” said Jakks Pacific, Inc vice president of boys entertainment and pet products Jeremy Padawer.
MGM Consumer Products and Location Based Entertainment executive vice president Travis Rutherford added, “There are many exciting opportunities surrounding the Rocky franchise, and we are delighted to have found a partner with the toy expertise and passion to create a compelling line of products based on the iconic film stars.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
