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Jagran New Media launches Rocketship Films for enhanced audiovisual storytelling
Mumbai: Jagran New Media, the digital wing of Jagran Prakashan Ltd, is proud to announce the launch of its in-house audio-visual production venture, Rocketship Films. This launch marks a significant milestone for the company’s growth towards creating new avenues for new-age innovative storytelling in an audio-visual format and content production, solidifying Jagran New Media’s stature in the publishing industry.
The new production house marks the intersection of creativity with commerce and will focus on content that inspires, educates & provokes thought. The in-house production venture is a solution to the ever-changing content consumption of the new-age digital-savvy audiences. This venture specialises in crafting compelling audio-visual narratives, video production/post-production, voiceover narrations, animations, creative solutions, new-age animations, and much more.
On the launch, Bharat Gupta, CEO of Jagran New Media, said, “India’s internet audience is undergoing a transformative change with a meteoric rise in video consumption. The launch of Rocketship Films aligns perfectly with our expansion plans, elevates business growth, and engages wider audiences simultaneously. Some of our earlier work makes us confident that our brilliant team will bridge market gaps with compelling audio-visual narratives, solidifying our path to scalable and sustainable creative success.”
Commenting on the launch, Jagran New Media COO Gaurav Arora said, “Owing to the in-depth understanding of the publishing industry & having worked with a diverse set of brands over the years, we’re confident that the launch of Rocketship Films will seamlessly bridge the gap between the ever-evolving audience sensibilities & the clients’ need to reach their audiences with emerging content formats. As part of our four revenue pillars, including inventory, syndication, production house, and subscription, the new venture reinforces the third pillar and builds upon our vision. With this expansion, these revenue pillars will collectively contribute to the sustained growth and reach diverse audiences with well-timed content across the various digital properties of Jagran New Media, continuing our legacy to produce factual, credible &
engaging content. Rocketship Films has already produced some thumb-stopping content, so take a minute to check out the website!”
He added, “Our team of experienced creative professionals is equipped to craft narratives that resonate with our audience and inspire action. We are quite exhilarated to set new benchmarks in creating result-driven storytelling for brands through various collaborations. We are confident that Rocketship Films will foster a profound and enduring connection with our clients.”
The production house will assist brands with its plethora of services to create relevant and meaningful content that drives brand loyalty, customer engagement, and retention. Handled by the best and most experienced minds from the advertising & creative industries, Rocketship Films aligns with Jagran New Media’s mission of delivering relevant, engaging, and insightful content to its vast digital audience. Rocketship Films is already gaining value through association with several renowned brands like Dabur, ITC, Hyundai, LinkedIn, Pulsar, etc., and is assured to rewrite the branded storytelling playbook with capabilities across video production, ideation & scripting, creative consultation, visual effects animation, and more.
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PNB partners Kiwi to launch credit-enabled UPI for users
Targets 180 million customers; RuPay card offers 0.5 per cent to 1.5 per cent cashback
MUMBAI: Swipe, tap, or scan credit is quietly slipping into the rhythm of everyday payments, and Punjab National Bank wants in on the action. The state-run lender has partnered with Kiwi to roll out credit-enabled UPI payments for its 180 million customers, marking a significant push to blend traditional banking with India’s fast-evolving digital payments ecosystem.
At the centre of the collaboration is the launch of the PNB Kiwi Credit Card on the RuPay network. The card is designed with a digital-first approach, offering fully online onboarding and seamless integration with UPI, allowing users to transact via scan-and-pay while accessing credit.
The offering also brings in a rewards layer, with cashback ranging from 0.5 per cent to 1.5 per cent on online transactions, positioning the product as both a convenience play and a spending incentive.
The move comes as UPI continues to dominate India’s digital payments landscape, increasingly blurring the lines between debit-led transactions and credit access. For PNB, which operates over 10,000 branches around 60 per cent in semi-urban and rural areas, the partnership signals a targeted effort to extend formal credit to segments that have traditionally remained underserved.
The collaboration also reflects a broader industry shift, where banks and fintech platforms are converging to embed credit directly into payment flows, reducing friction while expanding access.
With RuPay credit cards gaining traction and UPI evolving beyond peer-to-peer transfers, the PNB–Kiwi tie-up positions both players at the intersection of scale, accessibility, and the next phase of digital finance in India.
