e-commerce
Jagran New Media rolls out Jagranreviews.com to scale affiliate play
NATIONAL: Jagran New Media has expanded its affiliate marketing footprint with the launch of Jagranreviews.com, a dedicated content-first shopping platform aimed at bridging the gap between credible product information and confident online purchases.
Positioned as a clutter-free, ad-free destination, Jagranreviews.com focuses on expert-led product reviews and comparisons across categories such as electronics, appliances, fashion, beauty, home and lifestyle. The platform features in-depth editorial content on products ranging from smart TVs and laptops to air conditioners, refrigerators and wearables, driven by domain specialists rather than automated feeds.
A central feature of the platform is its product comparison tool, allowing users to evaluate options side by side, alongside curated deals and dedicated product pages that enable direct shopping journeys across leading e-commerce platforms.
By prioritising research-driven reviews and editorial integrity, Jagranreviews.com aims to stand out in a crowded recommendation economy dominated by sponsored listings and algorithm-led rankings.
Jagran New Media chief operating officer Gaurav Arora, said the platform was built to meet growing demand for credible, expert-backed content influencing commerce decisions. He added that Jagranreviews.com would strengthen the company’s affiliate programme as a new revenue stream while delivering real value to users.
Jagran New Media, the digital arm of Jagran Prakashan Limited, reaches more than 116 million users and publishes thousands of stories and videos daily across its network of national, regional, lifestyle, health, education and fact-checking platforms.
MUMBAI: From flights to tracks, Cleartrip is now trying to keep every journey on the same ticket. Cleartrip, part of Flipkart, has launched train ticket bookings through a partnership with Indian Railway Catering and Tourism Corporation, marking its entry into India’s vast rail travel ecosystem.
The integration allows users to search, book and manage train journeys directly within the app, as the company pushes towards becoming a unified, multi-modal travel platform. The move plugs Cleartrip into one of the world’s largest transportation networks, where over 800 million reserved passengers travel annually, alongside a daily footfall of around 23 million across Indian Railways.
The offering includes bookings across routes nationwide, covering General and Tatkal quotas as per Ministry of Railways guidelines. Users can also access real-time seat availability, fare insights, PNR status tracking, berth preferences and digital payment options within a single interface.
The expansion reflects a broader shift in travel platforms from specialising in a single mode to stitching together end-to-end journeys. For Cleartrip, the bet is not just on scale, but on simplifying a system often seen as complex and fragmented.
Company executives said the focus is on embedding predictive intelligence and personalisation into the booking journey, aiming to make everything from discovery to post-booking support faster and more intuitive.
The train booking feature is currently live on the app, with plans to extend it to the web platform soon, signalling a push towards a seamless cross-platform experience.
In a country where railways move billions each year, the next battleground for travel apps may well be decided not in the skies, but on the tracks.
