News Broadcasting
iTV Nework ropes in Deepak Saxena as general manager – sales
MUMBAI: The Kartikeya Sharma founded iTV Network, has appointed Deepak Saxena as general manager – sales, effective January 2025. With a distinguished career spanning over two decades, Saxena is set to play a pivotal role in steering the company’s sales strategy during a time of significant growth and expansion.
Saxena joins iTV Network from Rachna Television., where he held the position of deputy general manager of sales for NTV, a Telugu news channel. In this role, he demonstrated exceptional leadership and strategic skill, managing a talented sales team and developing effective sales initiatives that enhanced the channel’s market presence.
Before his tenure at NTV, Saxena was the head of sales and marketing (North) at Sakshi TV, a leading Telugu news channel. He played an instrumental role in the launch and establishment of the channel in northern India, overseeing the sales operations in Delhi and Kolkata regions. His vision and execution contributed to Sakshi TV becoming a recognized name in the competitive landscape of regional news broadcasting.
Earlier in his career, Saxena held key positions at ETV Network, where he served as group head for Hindi regional channels based in New Delhi. His strategic approach led to significant airtime sales within a cluttered market, allowing Hindi regional channels to carve out a niche for themselves. His career began at Amar Ujala group, where he advanced from space sales in print media to becoming an Advertising Officer.
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Saxena’s academic background includes a bachelor’s degree in economics from Aligarh Muslim University and a post graduate diploma in marketing Management from Lal Bahadur Shastri Institute of Management and Development Studies, where he graduated with first-class honors. This combination of practical experience and academic excellence has equipped him with a solid foundation in both business strategy and marketing prowess.
News Broadcasting
Times Network to air JVC Exit Poll across 5 regions on April 29
Four-hour broadcast spans states and Puducherry with data-led analysis
MUMBAI: Times Network is set to roll out what it calls one of its most expansive election programming efforts yet, culminating in the JVC Exit Poll on 29 April, with a multi-hour broadcast spanning key poll-bound regions.
The exit poll will air across Times Now and Times Now Navbharat, beginning at 5pm and 4pm respectively. Co-powered by Vedanta and Jindal Stainless, the programming aims to combine on-ground reportage with data-driven projections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry.
The network has deployed over 50 journalists across these regions, gathering voter sentiment and local insights in the run-up to polling. The effort builds on its ongoing election formats such as Election Yatra and Election Premier League, which have tracked campaign narratives and community-level issues.
In parallel, Times Now Navbharat has focused on constituency-level reporting in West Bengal through its Jan Gan ka Mann series, capturing voter opinions across diverse segments.
The coverage has also featured interviews with prominent political leaders. Kerala chief minister Pinarayi Vijayan and Congress leaders Ramesh Chennithala and V D Satheesan have appeared on the network’s election specials. From Tamil Nadu, voices including deputy chief minister Udhayanidhi Stalin, DMK MP Dayanidhi Maran, BJP leader K Annamalai and NTK’s Seeman have also featured in discussions.
On the day of the exit poll, the network’s primetime anchors, including Navika Kumar, Zakka Jacob and Sumit Awasthi, will lead the coverage. They will be joined by a panel of political analysts, psephologists and senior journalists offering real-time insights and interpretation of trends.
The programming will integrate grassroots reportage with analytics from the JVC Exit Poll, aiming to give viewers an early sense of electoral outcomes ahead of the official results on 4 May.
With its combined English and Hindi broadcast reach, Times Network is positioning this effort as a comprehensive look at voter sentiment, blending field reporting, data and debate to decode what could lie ahead when the final mandate is revealed.
