GECs
ITV launches gaming network on Freeview
MUMBAI: UK terrestrial ITV launched its newest digital channel, the interactive gaming network ITV Play, on Freeview, with programming to include the first show spawned from the broadcaster’s purchase of the Friends Reunited website.
The channel airs daily from noon to 4 a.m. on Freeview, and is also available to be streamed live on itv.com. ITV Play launched at the end of March in the after-midnight slots on ITV1 and ITV2. The channel will be ITV’s first non-advertising-funded channel.
Programming in the channel line-up includes The Mint, currently also airing on ITV1, which offers up cash prizes for a range of challenges; and This Morning Puzzle Book, produced by the This Morning team from Manchester.
Friends Reunited – The School Run builds on the interest in nostalgia that is at the heart of the Friends Reunited website, which ITV bought last December. Based on a huge interactive board game, the show brings classmates together to test their knowledge of facts and trivia from a particular year.
Also, all interactive programming, games and quizzes on ITV’s family of conventional TV channels, online and mobile will fall under the ITV Play banner, including the new Bullseye game, only available on ITV.com.
The venture is part of ITV’s larger strategy to create new revenue streams and become a viable multi-channel offering. It aims to invest more in the participation TV sector to help build a long-term sustainable business by using its programme brands to create interactive formats.
ITV Play controller William van Rest said, “ITV has a great heritage in producing the biggest and best live, interactive programmes and this is exactly what we want to do with ITV Play.”
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
