iWorld
Ithech Taka Tamboo: dittoTV adds Zee Yuva
MUMBAI: Zee Yuva, ZEEL’s Marathi channel, is now available on dittoTV. The channel offers refreshing, light-hearted, and contemporary content that resonates with younger audiences.
“Content consumption patterns in India have evolved and younger audiences consume entertainment on-the-go. With dittoTV, youth can enjoy shows anytime and anywhere,” said Zee Yuva and Zee Talkies business head Bavesh Janavlekar.
Shows on Zee Yuva include, Bun Maska, which portrays the life of fun-loving girl, with a confused philosophy of love; Freshers, a show that revolves around college-goers; ShravanBal Rock star, a show about an aspirational rock star who is trying to balance his own dreams and the aspiration of his parents; Yuvagiri, a show which journeys through colleges across different parts of Maharashtra and interacts with the youth to understand their opinion on various issues; Love Lagan Locha, a story which revolves around boys who are trying to find their perfect match; Ithech Taka Tamboo, a story of a man who escapes from the superficial world and tries running a beachside hotel in a small town in the state..
dittoTV business head Archana Anand said, “Zee Yuva strikes a connect with our subscribers, especially college and hostel students, due to it’s novel content. We have witnessed a high consumption of regional GECs on dittoTV. Going forward, we will continue to expand the variety of channels across languages and genres to suit audiences across different target groups.”
iWorld
X launches XChat messaging app on iOS with calls and encryption
Standalone app marks shift from “everything app” vision, adds E2E messaging.
MUMBAI: From one big app to many small chats, X seems to be splitting its ambitions. X has rolled out its standalone messaging app, XChat, to iOS users, opening up a new front in its evolving product strategy. The app allows users to connect with existing X contacts through private and group messages, file sharing, as well as audio and video calls. The launch follows a limited beta phase, where the platform tested the product with a smaller user base to refine the experience. Now available publicly, XChat marks a notable pivot from earlier ambitions championed by Elon Musk to turn X into a single “everything app” combining messaging, payments, commerce and more.
Instead, the company under xAI ownership and backed by SpaceX appears to be building a suite of standalone applications, each targeting specific use cases while expanding its broader ecosystem.
At launch, XChat includes end-to-end encrypted messaging, PIN-based access, disappearing messages, and features such as message editing, deletion for all participants, and screenshot blocking. The company has also said the app is free from advertisements and tracking mechanisms, positioning it as a privacy-first alternative in a crowded messaging space.
However, security claims around the platform are likely to face scrutiny. Earlier iterations of XChat drew criticism from experts who argued it fell short of established encrypted platforms like Signal. With the wider rollout, the app is expected to undergo fresh evaluation to assess whether those concerns have been addressed.
Beyond messaging, XChat will also house X’s Communities feature, which is being discontinued on the main platform due to low usage and spam concerns. Migrating these users could provide an early boost to adoption, effectively turning XChat into both a communication and community hub.
The move underscores a broader recalibration at X less about cramming everything into one app, and more about spreading bets across multiple touchpoints, one message at a time.
