News Broadcasting
Italians partial to World Cup mobile content
MUMBAI: During the Fifa World Cup which took place from 9 June – 9 July 2006, Italians used their mobile to access content from the event more than any other European country.
Research firm Telephia’s Q3 2006 European Subscriber and Device Report (ESDR) shows that six per cent of Italian mobile subscribers accessed World Cup content on their mobile devices, as compared to three per cent for French mobile subscribers. Not surprisingly, European 3G mobile subscribers posted higher rates for accessing World Cup soccer content on their phones at 14 per cent, while only three per cent of non-3G mobile users accessed soccer content.
Penetration Rate of Mobile Subscribers who accessed Fifa World Cup Content
Country Penetration Rate (per cent)
Country Penetration Level
Italy Six per cent
Germany Four per cent
France Three per cent
Sweden Three per cent
UK Three per cent
Spain Two per cent
Telephia VP new products Kanishka Agarwal says, “Soccer enthusiasts across the world are passionate about their sport, and European fans are notorious for their hardcore dedication in supporting their country’s team. Italy secured their first World Cup title in 24 years with a penalty shoot-out victory over France, to the delight of Italian fans.
“The World Cup showcased how important mobile phones have become as a source of immediate information and relevant content for consumers, beyond just a tool to communicate. Soccer fans were able to tap into the frenzy of the games and show their connection and support for their favorite teams through their cell phones”.
Content Type Share
Type of Content Share per cent
Received World Cup text alerts 38 per cent
Accessed World Cup news and information on the wireless
Internet 29 per cent
Downloaded a World Cup ring tone 19 per cent
Downloaded a World Cup wallpaper 15 per cent
Downloaded World Cup video clips 14 per cent
Downloaded a World Cup game nine per cent
Watched World Cup content on mobile TV Eight per cent
Uploaded World Cup pictures/images to the Web Eight per cent
Uploaded World Cup video to the Web Seven per cent
Placed a video call/Sent a video message Five per cent
Others Eleven per cent
Sky Sports was the most watched Mobile TV Channel in Europe for the Fifa World Cup. Eight per cent of European mobile subscribers who accessed soccer content on their phone watched via mobile TV. Sky Sports was the top channel, securing a 14 percent share of World Cup mobile TV users. Overall, World Cup content received through text alerts was most popular (38 per cent), followed by content through wireless Internet at 29 per cent. 19 per cent downloaded a World Cup ringtone, while 15 and 14 per cent downloaded wallpapers and video clips, respectively.
News Broadcasting
Network18 posts Rs 1,955 crore revenue, narrows FY26 losses
PAT improves to Rs 306.6 crore, margins steady amid cost pressures.
MUMBAI: Not all news is breaking, some of it is quietly improving. Network18 Media & Investments Limited appears to be doing just that, tightening losses and stabilising margins even as costs continue to weigh on the business. For FY26, the company reported revenue from operations of Rs 1,955.1 crore, up from Rs 1,896.2 crore in FY25, signalling modest top-line growth in a challenging media environment. Total income stood at Rs 1,978.2 crore, compared to Rs 1,913 crore a year earlier.
Profit after tax came in at Rs 306.6 crore for the year, a sharp turnaround from Rs 3,225.4 crore in FY25, largely reflecting the absence of large exceptional items that had inflated the previous year’s numbers. On a more comparable basis, the company’s operating performance showed signs of gradual stabilisation.
However, the quarterly picture remained under pressure. For the March quarter, Network18 reported a loss of Rs 53.1 crore, narrower than the Rs 98.1 crore loss in the same period last year, but still indicative of ongoing cost challenges.
Expenses continued to track high. Total expenses for FY26 stood at Rs 2,235.7 crore, up from Rs 2,197.8 crore in FY25. Key cost heads included operational expenses of Rs 765.9 crore, employee benefits of Rs 475.9 crore, and marketing, distribution and promotional spends of Rs 427.1 crore, underlining the continued investment required to sustain reach and engagement.
At an operating level, margins remained under strain. Operating margin stood at 2.33 per cent for FY26, marginally higher than 1.77 per cent in FY25, while net profit margin remained negative at -13.02 per cent, though improved from -14.89 per cent.
On the balance sheet, total assets rose to Rs 8,957.6 crore as of 31 March 2026, from Rs 8,317.5 crore a year earlier. Equity strengthened to Rs 4,958.7 crore, while borrowings increased to Rs 3,112.8 crore, reflecting a higher reliance on debt to support operations.
Cash flows told a mixed story. While financing activities generated Rs 83.9 crore, operating cash flow remained negative at Rs -24 crore, highlighting ongoing pressure on core cash generation. Cash and cash equivalents, however, improved to Rs 33.9 crore from Rs 1.8 crore.
The numbers point to a company in transition growing revenues, trimming losses, but still grappling with structural cost pressures. In a sector where scale often comes at a price, Network18 seems to be inching towards balance, one quarter at a time.
