Brands
Superdry launches FIFA official licensed collection in India as World Cup fever grips the country
The British fashion brand reimagines seven country jerseys through its signature design lens and pairs them with a luxe athleisure capsule for fans who want style as much as sport
NCR: Superdry has launched its FIFA Official Licensed Products Collection in India, a limited-edition range designed for football fans who take their off-pitch wardrobe as seriously as the game itself.
The collection centres on a tribute line of seven country jerseys, each reimagined through Superdry’s distinctive design language and signature detailing rather than reproduced as straight replicas. Alongside the jerseys sits a luxe athleisure capsule inspired by the world of football, built for match days, post-game celebrations and the considerable amount of time fans spend showing their allegiances in everyday life.
To mark the launch, Superdry has unveiled a high-energy campaign film under the hashtag WearYourGame, following a series of fan moments that capture the passion and emotion that define football fandom. The premise is straightforward: football pride does not begin at kick-off and end at the final whistle. It is woven into how fans dress, move and present themselves every day.
The FIFA Official Licensed Products Collection is manufactured under licence by Q-LIVE in partnership with Superdry and is available for a limited time across all Superdry stores in India, select partner retailers, Superdry.in and on Ajio.
In India, Reliance Brands Limited operates the country’s largest Superdry network and holds a 76 per cent stake in the brand’s intellectual property for India, Sri Lanka and Bangladesh. Since bringing Superdry to India in 2012, Reliance Brands has expanded the brand to more than 200 points of sale across over 50 cities, with its e-commerce footprint reaching more than 2,300 cities nationwide.
The World Cup is here, the jerseys are flying off the shelves, and Superdry has made sure India’s most fashion-conscious football fans have something worth wearing to watch.
