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IPL suspension may hit Disney+ subscribers’ growth, ad revenue, says top exec
KOLKATA: When the Board of Cricket Council of India (BCCI)’s announced on 4 May, that it is indefinitely suspending the Indian Premier League (IPL) mid-way, the decision was backed by advertisers and broadcasters alike. The health and safety of players and staff was indeed paramount in wake of the current Covid crisis in the country.
But it also left media and advertising professionals guessing the impact that the suspension of one of the biggest cricket tournaments could have on the businesses, especially IPL’s official broadcaster – Star India.
According to a top Disney executive, there could be an immediate effect on Disney+ subscriber addition guidance for the next two quarters. Despite lesser revenue with a low ARPU, Disney+Hotstar contributes significantly to the overall subscriber base of The Walt Disney Co’s biggest streaming bet since Disney’s entry in India last year merging with existing Hotstar service.
While Disney+ paid subscribers have reached 103.6 million subscribers, Disney+Hotstar has nearly crossed around 34.5 million subscribers, which accounts for one-third of the overall base.
The company spokespersons in the earnings call revealed that they expect “fewer net subscribers’ addition in the second half of the year given the Covid-related suspension of the IPL season and the decision to move the Star+ Latin America launch to the fourth quarter.” After the launch of Disney+Hotstar in India, the network had taken the tournament entirely behind the paywall for the first time.
Other than millions of viewers who tune in to TV or OTT platforms to watch one of the biggest cricket spectacles, numerous brands also line up for quick reach and brand recall. Disney+Hotstar had roped in 14 sponsors for IPL 2021 and was expected to rake in higher ad revenue this year. But with the recent turn of events, IPL suspension could hit the advertising revenue too. “You could see a decrease in the ARPU and the subscribers in India if that plays out like we just said,” Christine McCarthy said during the earnings call.
The 14th edition of the IPL was suspended after the bio-secure bubble was invaded by the Covid-19 and several players and team staff contracted the disease. The fate of the tournament now hangs in balance, as BCCI now faces the challenge of finding a suitable window to play the rest of the matches this year. BCCI president Sourav Ganguly has already made it clear that there is no option, but to play the remainder of the season outside India.
“About half of the 60 IPL matches that were expected to be played this season have already taken place. So you’re looking at the back half, 30 games to be played. So sure, if they were able to successfully relocate the tournament, we would hopefully see an impact, especially on advertising,” McCarthy replied while asked if rescheduling of IPL would change the outlook for the second half of the financial year.
With the second wave of Covid-19 ravaging the country, and a third wave likely, it remains to be seen how BCCI will navigate through the pandemic and schedule the remaining matches in a Cricket-packed year. The big-ticket events like ICC T20 World Cup are also scheduled for October-November 2021.
“The big issue is going to be when in the quarter and if it overlaps into q4, or if it goes into the first fiscal quarter, which starts for us and the beginning of October. So it would have an impact on it, it just depends on when it would come in. Let’s hope they can relocate it,” McCarthy added further.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
