News Broadcasting
‘Intolerance’ news coverage receives highest coverage and viewership: TAM week 45
MUMBAI: With the number of debates and shows increasing the coverage of ‘Intolerance’, news channels are putting every effort to grab a piece of pie in terms of duration and viewership.
S-Group, an analytical arm of TAM Media Research analysed the news coverage of ‘‘Intolerance’’ by media channels. ‘Intolerance’ received highest coverage and viewership in week 45 on the English News genre with 18% coverage and 24 per cent viewership.
It received the second highest coverage and viewership in the Hindi news Genre with 13% Coverage and 12 per cent viewership. The Other top stories were on the Bihar Assembly elections and underworld don Chhota Rajan’s arrest.
In terms of duration, English news channels like News X, Times Now, and India Today gave
relatively greater focus to coverage of ‘Intolerance’ News, whereas ABP News, IBN 7, Zee News and India TV were the Hindi News channels who gave more focus to the issue.
In terms of viewership Times Now and Aaj Tak led the two genres.Amongthe English news channels, Times now got 63 percent of viewership followed by India Today with 19 per cent. Whereas in the case of
Hindi news channels like Aaj Tak got 24 per cent of the viewership and ABP followed with 20 per cent.
Many celebrities have spoken on ‘Intolerance’ and the debate shows focused on few of them like Shahrukh Khan and Anupam Kher.
But in the terms of duration and viewership, Anupam Kher received maximum focus in the discussions with 20 per cent share on duration basis, while Shahrukh Khan led with 20 per cent in viewership on English News channels.
On Hindi news channels, Anupam Kher led both in duration as well as in viewership with 14 per cent and 18 per cent respectively.
(Hindi News: TG – CS 15+, Market – HSM; English News: TG – CS 25+ Male AB, Market – All India 1Mn+)
The report was sampled by approximately 19 per cent audiences across all markets in India by TAM. Karnataka including Bangalore contributed 36% to the Viewership of Report on ‘Intolerance’ in the English News genre, especially as the murdered writer Kalburgi belonged to Karnataka.
Rajat Sharma from NDTV and Arnab Goswami from Times Now had the highest viewership with 10 per cent and 41 per cent on Hindi and English News genres respectively.
The issue of ‘Intolerance’ continues to intensify as people like Minister VK Singh and the Dalai Lama have spoken on it. As to ‘Intolerance’ being of national interest, its stories are engaging people; grabbing more attention as many artists, historians and writer have returned awards given to them by the government.
News channels are focusing on the subject as it receives heavy amount of viewership. With more comments coming in from politicians and public figures, only time will tell how events unfold in News genre in the future.
News Broadcasting
WITT Summit 2026 concludes in New Delhi
Babar Azam’s comical diving attempt goes viral as league introduces anti-dew measures.
MUMBAI: The WITT Summit just wrapped up with enough big ideas to fill a policy playbook because when India’s leaders, thinkers and icons gather under one roof, even the conversations hit sixes. The eighth edition of TV9 Network’s flagship What India Thinks Today (WITT) Summit 2026 concluded on Saturday after two days of dynamic discussions at its New Delhi venue. India’s largest multi-domain public policy and culture summit brought together political leaders, policymakers, sports icons, artists and technology innovators to examine the forces shaping contemporary India and its global standing.
Prime minister Narendra Modi delivered the keynote address on the theme “India and the World” for the third consecutive year. In a wide-ranging speech, he addressed the ongoing conflict in West Asia, calling for restraint and compassion while highlighting India’s continued development trajectory despite global turmoil.
The summit featured candid conversations with state leaders. Telangana Chief Minister A. Revanth Reddy articulated a people-first governance model and contrasted it with other development approaches. Madhya Pradesh Chief Minister Mohan Yadav declared that Left-wing extremism had been effectively eliminated in his state and highlighted preparations for the upcoming Kumbh Mela. Punjab Chief Minister Bhagwant Mann defended his government’s record, citing the closure of 19 toll plazas and creation of the Sadak Suraksha Force. Karnataka Deputy Chief Minister D.K. Shivakumar expressed confidence in Congress prospects in Assam and addressed recent allegations against him.
On geopolitics and national security, Union Minister Jyotiraditya Scindia outlined India’s ambition to become a builder of trusted digital infrastructure for the world, citing the rapid 5G rollout and village-level 4G connectivity.
Cricket received significant attention. Former India captain Sourav Ganguly praised player freedom and trust as hallmarks of great leadership and named MS Dhoni as the greatest captain due to his World Cup successes. India women’s team bowling coach Aavishkar Salvi credited the BCCI and Women’s Premier League for building a pipeline of world-class talent behind the team’s recent ODI World Cup triumph.
The summit also hosted the inaugural AI² Awards 2026, celebrating the convergence of human creativity and machine intelligence in storytelling and content creation. Poet and kathavachak Kumar Vishwas delivered a nuanced take on India’s concept of Dharma and criticised the recent arrest of an 80-year-old Shankaracharya. Veteran lyricist Sameer Anjaan and storyteller Neelesh Misra reflected on changing music trends and artistic responsibility in the wake of a recent controversy involving Nora Fatehi.
In a country where conversations often run as deep as the Ganges, the WITT Summit proved once again that when leaders, thinkers and storytellers come together, the real winner is public discourse lively, layered and refreshingly unafraid to tackle the big questions shaping India’s tomorrow.
