iWorld
Internet user growth in India touches 566 mn
MUMBAI: India’s internet user growth continues with the estimated number reaching 566 million as of December 2018. Kantar IMRB today revealed the data in its ICUBE 2018 report on digital adoption and usage trends in India. The report also predicted double-digit growth in 2019 as well leading to 627 million users by the end of this calendar year.
493 million Indians, 88 per cent of the total user base, are regular users, having accessed internet in the last 30 days. According to the report, 293 million active internet users reside in urban India and there are 200 million active users in rural India. 97 per cent of users use mobile phone as one of the devices to access the internet.
Interestingly, rural India is now on the driver seat of this growth story. Rural India registered a 35 per cent growth in internet users over the past year while urban India witnessed 7 per cent growth reaching 315 million users in 2018. Currently, there are 251 million internet users in rural India that is expected to reach 290 million by the end of 2019.
“The internet is transforming the way consumers and marketers interact with each other in today’s digital world. Kantar IMRB’s ICUBE, which has tracked the digital evolution in India for last 20 years, provides key measurement metrics necessary for planning any digital marketing or communication initiative. ICUBE continues to provide government, policy makers, digital businesses, marketers and communication specialists the intelligence necessary to stay on top of the developments across different facets of digital platforms and services,” Kantar South Asia CEO Preeti Reddy said.
The gender digital divide is now reducing as the Kantar ICUBE 2018 reports that women today comprise 42 per cent of total internet users. Female users are not merely present on the internet but equally active on digital platforms.
“The latest edition of Kantar IMRB ICUBE report shows that today the digital base in India is growing by over 75 million users each year – as much as the entire population of Germany! It is fascinating to note that the digital revolution is now sweeping small towns and villages perhaps driven by increased accessibility at affordable data costs. What is also particularly interesting, is the increase in the usage of digital in rural India, where more than two-thirds of active internet users are now accessing the internet daily to meet their entertainment and communication needs. Marketers have a big opportunity today where they can use digital to reach their consumers – both in urban and rural India,” Kantar IMRB media and digital managing director Hemant Mehta commented.
iWorld
JioStar revenue hits Rs 9,784 crore as cricket fuels 22 per cent growth
A surge in digital viewership and sports dominance fuels a blockbuster quarter for the media giant
MUMBAI: JioStar is batting on a flat pitch. The media titan’s fourth-quarter results for the financial year 2026 reveal a business scaling new heights, propelled by an unprecedented appetite for premium sports and digital-first storytelling.
Gross revenue for the quarter soared by 22.15 per cent to Rs 9,784 crore, up from Rs 8,010 crore in the third quarter. Operationally, the momentum was equally strong; revenue from operations climbed 21 per cent to Rs 8,372 crore. These figures underscore the firm’s successful integration following the Reliance and Disney merger, creating a dominant force in the Indian market.
The annual performance has been nothing short of a spectacle. Full-year gross revenue reached a massive Rs 36,248 crore, while annual profit after tax hit Rs 3,210 crore. This rapid expansion reflects JioStar’s ability to capture and monetise the massive growth in India’s media consumption.
Cricket proved to be the ultimate growth engine. The ICC Men’s T20 World Cup 2026 and TATA IPL 2026 delivered “record-breaking viewership” across both television and digital screens. The World Cup final alone drew a global peak concurrency of 72.5 million on JioHotstar, cementing its status as the nation’s premier streaming destination. On television, JioStar maintained a commanding 34.2 per cent viewership share, reaching a staggering 810 million viewers nationwide.
The digital numbers were just as impressive. JioHotstar averaged 500 million monthly active users, driven by consistent subscriber growth and innovative AI-led content discovery tools. These advancements are ensuring that JioStar remains at the cutting edge of the global “Race for Attention.”
With a firm grip on the country’s most valuable sporting rights and a rapidly growing digital footprint, JioStar is perfectly positioned for the future. It has built the ultimate content powerhouse—one that is ready to dominate the Indian living room for years to come.
