DTH
Intelsat to provide additional high-speed services to MTN’s maritime customers
MUMBAI: Intelsat today announced that they have inked a new five-year contract with Maritime Telecommunications Network (MTN).
Intelsat will provide MTN with additional capacity to expand the range of satellite-based services that MTN provides to its maritime customers, including the worlds largest cruise lines.
The added capacity, which Intelsat will provide on its IS-805, IS-903 and IS-906 satellites, will enable MTN to offer a comprehensive suite of on-board services such as automated teller machine (ATM) transactions, daily delivery of up to 150 newspapers, high-speed Internet access and cellular telephone services to passengers and crew members sailing in the Atlantic Ocean, Indian Ocean and Mediterranean, says a company release.
According to MTN chief executive officer David Kagan, “MTNs leadership position in global maritime telecommunications is based on our ability to provide reliable communications solutions via satellite that customers can depend on virtually wherever they are needed. We continue to leverage our strategic relationship with Intelsat and its global system because it provides us with the coverage, superior customer service and network consistency we need in a strategic partner in order to serve our customers and enter new markets.”
“In the past, ship-to-shore communications were basic in nature and only required narrowband capabilities, but today, passengers can reap the benefits of high-bandwidth satellite delivery from Intelsat and innovative applications from service providers such as MTN to transform their onboard experience,” said Intelsats Data, president, carrier and Internet unit, John Stanton.
“The increase in daily use of broadband technology has created demand for fixed satellite services (FSS) in this important vertical market as ships continue to upgrade their networks to support applications such as e-mail and video conference. Intelsat, with global beams and prime coverage of both land and ocean regions, is well-suited to provide maritime services to customers who have real-time, modern-day, ship-to-shore communications needs,” he added.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
