e-commerce
Instamart’s new ad proves it delivers everything, even a laugh riot
MUMBAI: When burglars double up as domestic help, you know an ad has gone deliciously rogue. Instamart, Swiggy’s quick-commerce arm, has dropped a side-splitting new campaign, “Big or Small, We Deliver It All”, spotlighting its jaw-dropping 35,000+ product range and how it all lands at your door in just 10 minutes.
Conceptualised by Moonshot Films, the ad kicks off with a man catching robbers mid-heist, only to calmly ask them to wait for a few more essentials he’s ordered. What follows is a madcap montage: thieves helping the family cook, study, and stream movies with stolen (but oddly useful) gadgets like mixers, projectors, and plates.
The film wraps with a deadpan delivery executive showing up just in time, while the robbers stand hilariously frozen, tools in hand.
With this campaign, it’s flexing its expanded inventory muscle across categories like home & kitchen, electronics, Korean beauty, baby care, and more. Whether it’s a vacuum cleaner or a vial of serum, Instamart’s message is clear: if it fits in a bag, it’s at your door before you blink.
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MUMBAI: From flights to tracks, Cleartrip is now trying to keep every journey on the same ticket. Cleartrip, part of Flipkart, has launched train ticket bookings through a partnership with Indian Railway Catering and Tourism Corporation, marking its entry into India’s vast rail travel ecosystem.
The integration allows users to search, book and manage train journeys directly within the app, as the company pushes towards becoming a unified, multi-modal travel platform. The move plugs Cleartrip into one of the world’s largest transportation networks, where over 800 million reserved passengers travel annually, alongside a daily footfall of around 23 million across Indian Railways.
The offering includes bookings across routes nationwide, covering General and Tatkal quotas as per Ministry of Railways guidelines. Users can also access real-time seat availability, fare insights, PNR status tracking, berth preferences and digital payment options within a single interface.
The expansion reflects a broader shift in travel platforms from specialising in a single mode to stitching together end-to-end journeys. For Cleartrip, the bet is not just on scale, but on simplifying a system often seen as complex and fragmented.
Company executives said the focus is on embedding predictive intelligence and personalisation into the booking journey, aiming to make everything from discovery to post-booking support faster and more intuitive.
The train booking feature is currently live on the app, with plans to extend it to the web platform soon, signalling a push towards a seamless cross-platform experience.
In a country where railways move billions each year, the next battleground for travel apps may well be decided not in the skies, but on the tracks.
