e-commerce
Instamart expands the Home & Lifestyle category with the debut launch of Home Stop by Shoppers Stop
MUMBAI: Strengthening its growing household and lifestyle portfolio, Instamart, India’s pioneering quick commerce platform, has partnered with Home Stop by Shoppers Stop, offering premium crockery, serveware, home décor, and furnishings. With this collaboration, Instamart becomes the first quick commerce platform to offer over 100 curated Home Stop products for discerning online shoppers. The platform will enable 10-minute delivery of a wide range of products across stores in Mumbai, Bengaluru, Hyderabad, and Gurgaon.
The launch features a curated range of products spanning linen and furnishings, home décor, dinnerware, serveware, and kitchen storage. Offerings include artisanal candle holders, modern serveware, Buddha figurines, jharokha t-light holders, and other items designed to enhance everyday living.
Sharing insights on quick commerce’s expanding role beyond groceries and essentials, Instamart AVP & category head, Manender Kaushik shared, “Since the launch of the Home & Lifestyle category on Instamart, we’ve witnessed robust growth in the segment. This signals that quick commerce has evolved from a simple grocery delivery service into a more sophisticated marketplace encompassing larger and diverse categories. Traditionally, home and furnishings were planned purchases; however, today, the needs of Indian online shoppers are rapidly evolving. By closely understanding consumer preferences, we have prioritized expanding our assortment of lifestyle products. Our partnership with Home Stop marks a significant step towards making curated home décor and furnishings accessible to shoppers within minutes.”
Speaking on the collaboration, Shoppers Stop MD & CEO Kavindra Mishra said, “Home Stop offers a curated selection of contemporary, classic, and innovative home solutions that blend quality, style, and value. It’s a one-stop destination for everything from bed and bath to living, dining, and kitchen, thoughtfully curated to help our customers build homes that truly reflect their personality. This partnership with Instamart marks a significant step in making the Home Stop experience instantly accessible through the power of quick commerce, allowing us to meet our customers at their doorstep, quickly and effortlessly. Together, we’re reimagining how modern India discovers and shops for premium home living.”
e-commerce
Amazon unveils first Trustworthy Shopping Experience Report
32,000 bad actors targeted, 15 million fake products removed in 2025.
MUMBAI: In a marketplace where trust is the real currency, Amazon is showing its receipts. Amazon has released its first-ever Trustworthy Shopping Experience Report, offering a detailed look at how it polices its vast digital shelves from counterfeit crackdowns to scam detection and review authenticity. At the heart of the report is a four-pronged strategy, proactive controls, risk anticipation, enforcement against bad actors, and consumer protection. The scale is staggering. Since 2020, Amazon’s Counterfeit Crimes Unit has pursued over 32,000 bad actors globally through litigation and criminal referrals spanning 14 countries.
The clean-up drive accelerated in 2025, with the company identifying and disposing of more than 15 million counterfeit products worldwide. Legal action also led to the takedown of over 100 websites linked to fake reviews and scams, an ongoing battle in the age of algorithmic manipulation.
Behind the scenes, artificial intelligence and machine learning are doing the heavy lifting. Amazon says it monitors billions of daily interactions across listings, reviews, and seller activity to spot trouble before it surfaces. Its predictive systems can even flag potentially infringing listings for trending products before brands raise the alarm.
Tools like Omniscan, which verifies product safety information at scale, and SENTRIX, designed to detect and eliminate phishing websites, are part of this expanding tech arsenal. Together, they aim to reduce risk while keeping the platform usable for legitimate sellers.
That balance between protection and friction is a tightrope Amazon acknowledges. Rohan Oommen, Vice President of Worldwide Customer and Partner Trust, noted that while safeguards are critical, they must not stifle genuine businesses. Features like the Account Health Dashboard are meant to give sellers clearer visibility into compliance and performance.
Consumer-facing measures are also getting sharper. From direct safety alerts to recall notifications and refund guidance, Amazon is leaning into transparency, backed by partnerships with consumer organisations to raise awareness.
The report’s release follows the expansion of Amazon’s Counterfeit Crimes Unit into India, signalling a deeper push into one of its fastest-growing markets, with closer coordination planned between brands, sellers, and law enforcement.
In short, as online shopping grows more complex, Amazon is betting that trust built through data, enforcement, and a fair bit of algorithmic vigilance will be its most valuable product yet.
