iWorld
Inspector Rishi becomes the most-watched Tamil original series on Prime Video India
Mumbai: Following its worldwide premiere, Inspector Rishi has scripted a milestone by becoming the most-watched Tamil original series on Prime Video India. With its gripping narrative, larger-than-life visuals, and excellent performances, the horror crime drama showcases the gripping story of a skeptical police inspector, Rishi Nandan, whose steadfast convictions are challenged when he investigates a series of peculiar murders entwined with supernatural occurrences.
As Inspector Rishi navigates through this mind-bending case replete with horror and suspense, he confronts formidable obstacles, both in unraveling the mysteries shrouding the crime and grappling with his own inner turmoil. Rishi is tasked with the challenge of uncovering the secrets of the forest and finding out the truth behind these inexplicable events. With the help of two sub-inspectors, the trio not only navigates through challenges in their personal lives but also battles supernatural forces at play, which test their resolve and abilities to the limit.
The series received rave reviews from critics and immense appreciation from viewers worldwide. The audiences were hooked to this exhilarating experience which sent chills down their spine and kept them at the edge of their seats. This well-mounted, superbly crafted show makes all kinds of right noises amongst the global audience for having a story that is locally rooted in a small village of Tamil Nadu but had a greater mass appeal. Inspector Rishi is streaming on Prime Video in Tamil, Telugu, Kannada, Malayalam and Hindi.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
