News Broadcasting
‘Innovation’ or ‘broadcast blooper’?
MUMBAI: Heard of repeat advertising, but this is incredible. On 8 April, an ad for an obscure oil brand appeared 22 times consecutively back to back on a channel creating some sort of a freak history, TAM ADex has reported.
A 30-second commercial for Himgagan Tel ran consecutively 22 times virtually like an 11-minute filler on Reminiscent Television’s Punjabi regional language channel Lashkara between 9:26 am and 9:37 am, says TAM ADex.
The “marathon filler ad” aired on “Nachda Punjab Gaunda Punjab” on Tuesday, 8 April.
The ADex team say that at first they couldn’t believe their eyes… so they checked the recording again and again but every time the same result came. Now if somebody could track the impact the extended ad run had on Himgagan Tel sales… A drop in purchases of the product among those who saw the ad highly likely.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
