MAM
WPP Media Spain names Cristina Rey Alvarez as new chief executive
SPAIN: WPP Media Spain has appointed Cristina Rey Alvarez as its new chief executive, handing the former UM España head the task of steering growth and deeper integration across the group’s media operations.
The company announced the leadership change in a LinkedIn post, underlining Alvarez’s experience and strong grasp of Spain’s media and communications landscape.
In her new role, she will focus on strengthening client partnerships, accelerating innovation and delivering more integrated solutions as advertisers demand sharper, data-driven media strategies.
Alvarez said she was excited to lead the organisation at a time of rapid transformation in the industry, adding that the team was poised to build the next phase of growth together.
Brands
Charles Leclerc joins L’Oréal Paris as global face for Men Expert range
The Ferrari star teams up with former partner Carlos Sainz in a fresh grooming era
PARIS: After a month-long drought of Formula 1 action, fans have finally been given a reason to celebrate as Ferrari’s golden boy, Charles Leclerc, joins the ranks of the beauty world. L’Oréal Paris has officially confirmed the Monegasque driver as their newest global brand ambassador, specifically fronting the Men Expert line.
The move is a strategic masterstroke for the brand. Historically, the beauty industry has found the male demographic a difficult corner to turn, but Leclerc offers the perfect blend of high-performance grit and Mediterranean elegance. He follows in the footsteps of his former teammate Carlos Sainz, who is already a face for the company’s hair care range. Having both icons under the same roof is a delightful reunion for fans who have missed the pair’s chemistry since their days together at Scuderia Ferrari.
L’Oréal Paris global brand president Delphine Viguier-Hovasse said that Leclerc represents a new generation of men who balance strength with vulnerability. This sentiment was echoed by those within the racing camp who see the partnership as a natural fit for a driver who spent his life in the spotlight of Monte Carlo.
As the paddock prepares to descend upon Florida for the Miami Grand Prix, the timing could not be better. While the “Carlando” duo may be competing for different points on the track these days, they are now officially teammates in the grooming aisle. It seems that whether he is hitting an apex or a photoshoot, Leclerc is proving that looking the part is just as important as being the fastest man on the grid.
With the 2026 season reaching a fever pitch and the glamour of Miami just around the corner, Leclerc’s new role adds a polished finish to his already stellar portfolio. As the lights go out on the next race, the Ferrari star will be looking to prove he has the substance to match the style.
