WPP Media Spain names Cristina Rey Alvarez as new chief executive

SPAIN: WPP Media Spain has appointed Cristina Rey Alvarez as its new chief executive, handing the former UM España head the task of steering growth and deeper integration across the group’s media operations.

The company announced the leadership change in a LinkedIn post, underlining Alvarez’s experience and strong grasp of Spain’s media and communications landscape.

In her new role, she will focus on strengthening client partnerships, accelerating innovation and delivering more integrated solutions as advertisers demand sharper, data-driven media strategies.

Alvarez said she was excited to lead the organisation at a time of rapid transformation in the industry, adding that the team was poised to build the next phase of growth together.