iWorld
IndiGo gets wings and a wink as It jets into Europe
MUMBAI: Forget layovers, Indigo’s new flights to Europe are taking off with sass, speed and a social media splash. On 1 July 2025, Indigo will launch its first-ever non-stop service from Mumbai to Manchester, followed swiftly by a Mumbai–Amsterdam route on 2 July. This bold expansion into Europe isn’t just a milestone for the airline, it’s a full-throttle rebrand as a global player, now powered by Dreamliners and digital dazzle.
The airline’s entry into long-haul territory marks a pivotal leap from being India’s favourite low-cost carrier to a serious contender in premium international travel. Both routes will operate thrice a week on the Boeing 787-9 Dreamliner, complete with complimentary hot meals and beverages, giving flyers a taste of comfort at 35,000 feet.
But what really took off faster than a takeoff roll? Indigo’s viral tweet:
“We’ll be in Manchester on 1st July. Anyone wants anything?”
That off-the-cuff one-liner triggered a runway-wide brand fest. Over 25 top Indian brands joined the banter Durex asked for “a safe trip”, India Gate Foods wanted tulips, Taco Bell craved “Manchester masala”, and Blinkit cheekily offered to deliver in 10 minutes. From masalas to masala marketing, the tweet thread became a masterclass in brand engagement, reaching millions online.
The new routes are now open for booking on the GoIndigo site, app, and through authorised travel partners. And while the Dreamliner promises a smooth ride, it’s IndiGo’s social media chops that are landing the biggest applause.
With over 400 aircraft in its fleet and more than 2,200 daily flights, IndiGo continues to dominate Indian skies. Now, with a growing footprint that connects over 90 domestic and 40 international destinations, including two of Europe’s iconic cities, the airline is ready to go intercontinental without losing its irreverent edge.
As IndiGo’s slogan suggests, it’s not just India by IndiGo anymore, it’s the world.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
