Brands
TAM report: TV sports genre ad volumes surge by 53 per cent in Apr-Jun ’23
Mumbai: TAM AdEx India has released a quarterly advertising report on the sports channel genre for Jul-Sept’23.
Advertising on television for the sports genre witnessed growth in ad volumes of 53 per cent during Apr-Jun’23 over Jan-Mar’23. Whereas, Jul-Sept’23 observed a de-growth of 10 per cent in ad volumes for the sports genre over Jan-Mar’23. Compared to Jul-Sept’22, ad volumes in the sports genre witnessed growth of five per cent in Jul-Sept’23.
During Jul-Sept’23, services and food & beverages sectors retained their first and second positions with 50 per cent and seven per cent share of ad volumes over Apr-Jun’23. Together, the top 10 sectors covered 88 per cent share of ad volumes on television advertising for the sports genre. Durables was the only new sector that entered the top 10 list during Jul-Sept’23, compared to its 12th position in Apr-Jun23.
Ecom-media/entertainment/social media retained its first position with 39 per cent share of ad volumes in Jul-Sept’23 over Apr-Jun’23. During Jul-Sept’23, four categories entered the top 10 list compared to Apr-Jun’23.
Ecom-pharma/healthcare was the only new category that was present in Jul-Sept’23 compared to Apr-Jun’23. The top 10 categories collectively added 64 per cent share of ad volumes in Jul-Sept’23.
International Cricket Council, GCMMF and Vini Product were the new entrants in the top 10 advertiser list in Jul-Sept’23 over Apr-Jun’23. During Jul-Sept’23, One8 Trion and Flipkart.com were the exclusive advertisers that entered the top 10 list compared to AprJun’23. The top 10 advertisers contributed 62 per cent share of ad volumes in Jul-Sept’23.
JioCinema app retained its first position throughout the first three quarters of year 2023. During Jul-Sept’23, the top 10 brands covered 53 per cent share of ad volumes on television advertising for the sports genre. A total of five brands were new entrants in the top 10 brand list in Jul-Sept’23 over Apr-Jun’23. Also, there were two exclusive brands present in Jul-Sept’23 compared to Apr-Jun’23.
‘Associations/social/cultural organisation’ categories saw the highest increase in ad seconds with eight times growth on television advertising in the sports channel genre. In terms of growth percentage among the top 10 categories, Hair oils witnessed the highest growth of 34 times during Jul-Sept’23 over Apr-Jun’23.
The cricket program dominated the sports channel genre for four consecutive quarters, holding over 50 per cent of the ad volumes, making it the most prominent program genre.
Brands
Bajaj Consumer Care FY26 profit rises to Rs 193.7 crore
Revenue climbs to Rs 1,092 crore as profit grows 49 per cent YoY
MUMBAI: Hair today, growth tomorrow Bajaj Consumer Care Limited seems to have found its shine again, posting a sharp jump in profitability even as it doubled down on brand spends and expansion. The company reported a net profit of Rs 193.7 crore for FY26, marking a strong 49 per cent rise from Rs 130.1 crore in FY25. Revenue from operations also grew to Rs 1,092.2 crore, up from Rs 942.8 crore a year earlier, signalling steady demand momentum across its portfolio.
For the March quarter, profit stood at Rs 64.1 crore, compared to Rs 31.5 crore in the corresponding period last year, while revenue rose to Rs 308.3 crore from Rs 243.5 crore.
The performance came despite a notable increase in spending. Advertising and sales promotion expenses climbed to Rs 168.3 crore in FY26, up from Rs 137.8 crore in FY25, reflecting continued investment in brand building. Other expenses also rose to Rs 151.3 crore from Rs 134.2 crore, indicating a broader push towards growth.
Operating efficiency, however, held firm. Profit before tax increased to Rs 234.8 crore in FY26 from Rs 157.7 crore a year earlier, supported by disciplined cost management across materials and inventory.
On the balance sheet, the company’s total assets expanded to Rs 959.1 crore as of March 31, 2026, compared to Rs 931.9 crore a year earlier. Other equity rose to Rs 780.3 crore, reinforcing a stronger financial base.
Cash flow from operations saw a significant uptick, reaching Rs 196.9 crore in FY26, nearly three times the Rs 67.9 crore recorded in FY25, highlighting improved working capital management.
However, the year also saw aggressive capital allocation. The company spent Rs 190.2 crore on share buybacks, contributing to a net cash outflow of Rs 196.5 crore from financing activities. Cash and cash equivalents stood at Rs 6.8 crore at the end of the year, down from Rs 25.6 crore.
Even as investments in subsidiaries and assets continued, the numbers suggest a company balancing growth ambitions with shareholder returns keeping one eye on expansion and the other on efficiency.
With margins improving and revenue steadily climbing, Bajaj Consumer Care appears to be combing through the competition with renewed confidence.
