DTH
Indiantelevision.com’s headlines
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DTH Regulations worldwide
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| Country | Foreign Equity restriction | Cross-media ownership Restriction | Licence period | Domestic uplink requirement |
| Australia | Limited to 35% in total; no individual to own more than 20% | No Restrictions. | Unlimited | No |
| USA | FCC has held that no foreign ownership restrictions apply to DBS licenses | No Restrictions | 10 years for non-broadcast(includes subscription DTH) facilities.
5 Years for broadcast facilities |
No |
| Canada | Limited to 20% foreign ownership and control for broadcast satellite carriers. Foreign ownership through a “qualified corporation ” limited to 33.33% | No Restrictions. M&A reviewed on a case-by-case basis to prevent excess concentration of media ownership | Broadcast license not to exceed 7 years. Exemption from license requirement for Canadian DTH satellite undertaking who meet certain criteria such as public notice using Canadian satellite facilities. |
Canadian programming distributed in Canada must be uplinked in Canada.
Non-Canadian programming may be uplinked using foreign facilities. |
| UK | Non-EEC nationals may not control a license to provide domestic satellite services | No Restrictions |
15 years domestic satellite service. 10 years non-domestic satellite service. |
No |
| France | Limited to 20% | No Restrictions | 10 years for TV broadcasting service via satellite | No |
| Hong Kong | Limited to 49% for for existing DTH licenses. | The Television Ordinance limits cross-media ownership among cable and satellite television on 15%. | 12 years | No |
| Taiwan | Under the Cable Television Law 1993, 20% foreign ownership limitations on DTH licensees have been mooted. | No Restrictions. Broadcast enterprises may not hold cable licenses.; | 2 years | No |
| Japan | Limited to 20% | No Restrictions | 5 Years. | No |
| Malaysia | Not Available | No Restrictions | Not Available | No |
| Indonesia | Not Available | No Restrictions | Not Available | No |
| Source: Indiantelevision.com compilation | ||||
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
