Movie Channels
Indian regional cinema finds home in Max 2
MUMBAI: It was in April that indiantelevision.com broke the news of Multi Screen Media (MSM) planning to launch a second movie genre channel, christened Max 2. The channel which is already on air currently runs movies from the MSM library. But plans are much bigger.
The tagline for the newly launched channel is ‘Jab Dekho Tab Naya’. “The channel currently airs movies which our viewers have grown up watching. From the older movies to the most recent ones. But this is not all,” informs MSM India CEO NP Singh.
Max 2 will be a clear differentiator from its competition. Says Singh, “The objective of the movie channel is to get good cinema made in India to our viewers.”
He elaborates, “While a lot of the movie genre channels air Hindi dubbed Telugu action movies, other regional language movies like, Marathi, Gujarati among others, do not reach mainstream media. And they are beautiful movies. Our aim is to bring those to Max 2.”
The network is surely going an extra mile to differentiate its new movie channel from the rest.
Movie Channels
Zee5 launches five free FAST channels on Samsung TV Plus India
New genre-led channels bring comedy, drama, horror, classics and South films to Smart TVs.
MUMBAI: Zee5 just turned Samsung Smart TVs into a free entertainment buffet because when premium content costs nothing, even the remote control starts smiling. Zee5 has launched five curated free ad-supported streaming TV (FAST) channels on Samsung TV Plus India, making high-quality, genre-specific entertainment available subscription-free to millions of Samsung Smart TV owners across the country.
The five channels now live are:
Zee Comedy Nation – Popular comedy shows and movies
Zee Dil Se – Compelling drama series
ZEE Horror Nights – Horror and supernatural content
ZEE Cine Classic – Timeless Indian films
ZEE South Flix – High-energy South Indian films dubbed in Hindi
All content is drawn from Zee5’s extensive library and programmed in a lean-back, always-on format ideal for large-screen viewing. This launch strengthens Zee5’s Connected TV strategy at a time when 64 per cent of its premium content watch time already comes from connected devices.
Zee5 chief business officer Siju Prabhakaran said, “At Zee5, we believe accessibility and scale will define the next phase of digital entertainment growth in India. Our presence on Samsung TV Plus strengthens our Connected TV strategy, enabling viewers to discover curated, genre-led content in a seamless, free, and premium environment.”
Samsung TV Plus India head of partnerships Kunal Mehta added, “Local partnerships are at the heart of how we grow Samsung TV Plus in India. Zee Entertainment is one of India’s most iconic media brands, and bringing their channels to our service means millions more Samsung Smart TV owners can enjoy premium local content, subscription-free.”
The channels are available directly through the pre-installed Samsung TV Plus app with no login or subscription required. This marks another milestone in Zee5’s CTV expansion and builds on its growing international presence, with Zee channels already available on Samsung TV Plus across Southeast Asia, Australia and New Zealand.
In a streaming world where paywalls often block the fun, Zee5 and Samsung have quietly opened the gates, proving that sometimes the best things in life (and on your TV) really are free especially when they come with a side of comedy, drama, horror, classics and South Indian blockbuster energy.
