News Broadcasting
India TV’s winning video strategy drives traffic and engagement surge
Mumbai: India TV, a Hindi-language news channel, As per India TV, it has expanded its digital presence across websites, social media, and video platforms. Video is essential to their strategy in a rapidly evolving landscape. However, a key challenge emerged: ensuring optimal visibility and discoverability of their videos across Google surfaces, even when those videos are hosted on a third-party platform. To increase visibility and drive referral traffic back to their web properties, India TV sought strategies to optimise their content for search.
By implementing video markup on their domain, indiatv.in, following the Video SEO best practices and using the Search Console Video indexing report, India TV exponentially increased the number of video pages indexed by Google significantly boosting video discoverability across Google Search and Discover.
“We sincerely thank Google for their invaluable partnership. By implementing video best practices on our India TV website, we have seen an impressive increase in our video traffic and engagement in just three months! This web video strategy has led to greater discovery of our videos across Google surfaces and consequently major growth in video consumption on our site.” Ritu Dhawan MANAGING DIRECTOR, INDIA TV
158 per cent Increase in Video Impressions on Google Search
67 per cent Increase in Video Clicks on Google Search
The Results
India TV implemented video best practices such as creating a separate video sitemap to make it easier for Google to find their videos, creating a dedicated page for each video to get them maximum exposure and implementing video schema tags to their entire video inventory. After successfully implementing Video SEO best practices and paying careful attention to the quality of their content and metadata, India TV saw a noteworthy 158 per cent increase in video impressions and 67 per cent growth in video clicks in just three months.
News Broadcasting
Network18 Q4 revenue grows 9.7 per cent, EBITDA at Rs 30 crore
PAT improves to Rs 306.6 crore, margins steady amid cost pressures.
MUMBAI: Not all news is breaking, some of it is quietly improving. Network18 Media & Investments Limited appears to be doing just that, tightening losses and stabilising margins even as costs continue to weigh on the business. For FY26, the company reported revenue from operations of Rs 1,955.1 crore, up from Rs 1,896.2 crore in FY25, signalling modest top-line growth in a challenging media environment. Total income stood at Rs 1,978.2 crore, compared to Rs 1,913 crore a year earlier.
Profit after tax came in at Rs 306.6 crore for the year, a sharp turnaround from Rs 3,225.4 crore in FY25, largely reflecting the absence of large exceptional items that had inflated the previous year’s numbers. On a more comparable basis, the company’s operating performance showed signs of gradual stabilisation.
However, the quarterly picture remained under pressure. For the March quarter, Network18 reported a loss of Rs 53.1 crore, narrower than the Rs 98.1 crore loss in the same period last year, but still indicative of ongoing cost challenges.
Expenses continued to track high. Total expenses for FY26 stood at Rs 2,235.7 crore, up from Rs 2,197.8 crore in FY25. Key cost heads included operational expenses of Rs 765.9 crore, employee benefits of Rs 475.9 crore, and marketing, distribution and promotional spends of Rs 427.1 crore, underlining the continued investment required to sustain reach and engagement.
At an operating level, margins remained under strain. Operating margin stood at 2.33 per cent for FY26, marginally higher than 1.77 per cent in FY25, while net profit margin remained negative at -13.02 per cent, though improved from -14.89 per cent.
On the balance sheet, total assets rose to Rs 8,957.6 crore as of 31 March 2026, from Rs 8,317.5 crore a year earlier. Equity strengthened to Rs 4,958.7 crore, while borrowings increased to Rs 3,112.8 crore, reflecting a higher reliance on debt to support operations.
Cash flows told a mixed story. While financing activities generated Rs 83.9 crore, operating cash flow remained negative at Rs -24 crore, highlighting ongoing pressure on core cash generation. Cash and cash equivalents, however, improved to Rs 33.9 crore from Rs 1.8 crore.
The numbers point to a company in transition growing revenues, trimming losses, but still grappling with structural cost pressures. In a sector where scale often comes at a price, Network18 seems to be inching towards balance, one quarter at a time.
