News Broadcasting
India TV ropes in Paritosh Joshi as CEO
MUMBAI: India TV has appointed Paritosh Joshi as its new CEO. Joshi has been a ‘strategist’ for the news channel since 2012 and was tasked with optimising and leading the revenue function of the company’s existing businesses and also develop business for its forthcoming ventures.
Joshi’s last assignment was as Star CJ Network CEO.
At India TV, the CEO post was until now held by India TV managing director Ritu Dhawan, who was given the additional portfolio in 2009 post a restructuring exercise.
Dhawan said, “Paritosh has been part of India TV family for well over three years. Its is a pleasure to welcome him home.”
Joshi added,”I have been privileged to work alongside the terrific team here for several years and when Ritu asked me to take up this responsibility, it seemed like a natural next step.”
Joshi joined Star TV in August 2005 as president, advertising sales and distribution. In 2009, he was made CEO of Star CJ Network India, which was a joint venture of Star Television and South Korea’s CJ O Shopping. He quit Star CJ Network in April 2012 and has since been working on a number of industry initiatives including the Broadcast Audience Research Council (BARC) India.
Apart from being a strategist at India TV, Joshi was also strategic advisor to the Shailesh Kapoor helmed Ormax Media.
Joshi, who was until recently Media Research Users Council (MRUC) chairman of the Technical Committee, now serves as mentor for the council.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
