News Broadcasting
India TV ropes in Paritosh Joshi as CEO
MUMBAI: India TV has appointed Paritosh Joshi as its new CEO. Joshi has been a ‘strategist’ for the news channel since 2012 and was tasked with optimising and leading the revenue function of the company’s existing businesses and also develop business for its forthcoming ventures.
Joshi’s last assignment was as Star CJ Network CEO.
At India TV, the CEO post was until now held by India TV managing director Ritu Dhawan, who was given the additional portfolio in 2009 post a restructuring exercise.
Dhawan said, “Paritosh has been part of India TV family for well over three years. Its is a pleasure to welcome him home.”
Joshi added,”I have been privileged to work alongside the terrific team here for several years and when Ritu asked me to take up this responsibility, it seemed like a natural next step.”
Joshi joined Star TV in August 2005 as president, advertising sales and distribution. In 2009, he was made CEO of Star CJ Network India, which was a joint venture of Star Television and South Korea’s CJ O Shopping. He quit Star CJ Network in April 2012 and has since been working on a number of industry initiatives including the Broadcast Audience Research Council (BARC) India.
Apart from being a strategist at India TV, Joshi was also strategic advisor to the Shailesh Kapoor helmed Ormax Media.
Joshi, who was until recently Media Research Users Council (MRUC) chairman of the Technical Committee, now serves as mentor for the council.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
