News Broadcasting
India TV launches exclusive 24×7 yoga channel
Mumbai: India TV, a frontrunner in the CTV landscape and the sole news group with CTV channels in the country, proudly introduces a groundbreaking addition to its portfolio – the exclusive 24×7 yoga CTV channel. Solidifying its commitment to holistic well-being, this pioneering Hindi channel will feature exclusive content and insights from the renowned yoga guru, Baba Ramdev.
Catering to health-conscious audiences, the dedicated yoga channel will serve as a comprehensive guide, offering insights into various yoga postures, sequences, and their benefits for practitioners of all levels. Viewers can immerse themselves in special sessions on yoga philosophy and education, delving into the rich history and principles of this ancient practice. Additionally, segments on healthy living, nutrition, and guided meditation aim to foster holistic well-being.
India TV’s move to launch this channel is a strategic initiative to bridge the gap between ancient Indian spiritual practices and contemporary lifestyles, offering viewers a platform to integrate these practices into their daily routines. The channel is dedicated to assisting viewers in leading healthier and more balanced lives.
India TV MD Ritu Dhawan expressed her enthusiasm about the channel launch, stating, “Yoga is not merely a workout; it is a way of life that encompasses physical, spiritual, and mental well-being. Through our exclusive CTV channel, we aim to promote this transformative practice and provide an accessible platform for viewers looking to embark on a wellness journey. The variety of shows on the channel will keep viewers engaged and informed.”
Highlighting the significance of CTV in reaching a wider audience, Dhawan added, “CTV is the way forward, and its reach is expanding with each passing day. Launching the Yoga channel on the CTV platform allows us to connect with a broader viewer base.”
With the addition of the yoga channel, India TV’s CTV portfolio now comprises five exclusive channels. The group ventured into the CTV landscape by launching India TV Live, India TV Speed News, and India TV Aap ki Adalat in August of the previous year. In October, it added ‘India TV Chunav Manch,’ a dedicated channel for 24×7 election updates. The channel will be available at India TV Live app.
India TV’s foray into the CTV landscape aligns seamlessly with the evolving news landscape, leveraging CTVs’ unique ability to combine the large-screen TV experience with the targeting and measurement capabilities of digital platforms.
News Broadcasting
Times Network to air JVC Exit Poll across 5 regions on April 29
Four-hour broadcast spans states and Puducherry with data-led analysis
MUMBAI: Times Network is set to roll out what it calls one of its most expansive election programming efforts yet, culminating in the JVC Exit Poll on 29 April, with a multi-hour broadcast spanning key poll-bound regions.
The exit poll will air across Times Now and Times Now Navbharat, beginning at 5pm and 4pm respectively. Co-powered by Vedanta and Jindal Stainless, the programming aims to combine on-ground reportage with data-driven projections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry.
The network has deployed over 50 journalists across these regions, gathering voter sentiment and local insights in the run-up to polling. The effort builds on its ongoing election formats such as Election Yatra and Election Premier League, which have tracked campaign narratives and community-level issues.
In parallel, Times Now Navbharat has focused on constituency-level reporting in West Bengal through its Jan Gan ka Mann series, capturing voter opinions across diverse segments.
The coverage has also featured interviews with prominent political leaders. Kerala chief minister Pinarayi Vijayan and Congress leaders Ramesh Chennithala and V D Satheesan have appeared on the network’s election specials. From Tamil Nadu, voices including deputy chief minister Udhayanidhi Stalin, DMK MP Dayanidhi Maran, BJP leader K Annamalai and NTK’s Seeman have also featured in discussions.
On the day of the exit poll, the network’s primetime anchors, including Navika Kumar, Zakka Jacob and Sumit Awasthi, will lead the coverage. They will be joined by a panel of political analysts, psephologists and senior journalists offering real-time insights and interpretation of trends.
The programming will integrate grassroots reportage with analytics from the JVC Exit Poll, aiming to give viewers an early sense of electoral outcomes ahead of the official results on 4 May.
With its combined English and Hindi broadcast reach, Times Network is positioning this effort as a comprehensive look at voter sentiment, blending field reporting, data and debate to decode what could lie ahead when the final mandate is revealed.
